Boston, MA (PRWEB) July 16, 2012
Beehive Media, a specialized digital agency, announces that Robert Collins has joined the firm as Content and Digital Strategy Director. Collins will lead the digital, content & social experience practice, expanding its management team to meet new growth demands.
Collins has one core professional philosophy: successful businesses and organizations are effective storytellers. If done well, storytelling gives the customer a reason to believe, to become engaged and be inspired to take action.
Bringing over 18 years of marketing experience, Collins has traditional, digital, social business, content creation, communications and agency management experience. He has worked with global brands, influential knowledge organizations and visionary start-ups.
“As the host of Boston’s Social Media Breakfast, Bob is a key figure in the social media landscape,” said Bill Shander, CEO and founder of Beehive Media. “I’m thrilled to have him as part of Beehive’s team as we expand our services and start offering social media promotional services as part of our traditional design and development offerings.”
Beehive Media for Knowledge-Driven Organizations
Beehive Media specializes in digital strategy, user experience and user interface design, interactive development, content production and online brand campaigns for knowledge-driven organizations such as universities, consulting companies, biotech, NGOs, nonprofits and government. It helps organizations distill complexity into simpler forms, packaging it in ways that work online, and helping to promote that content to drive awareness, engagement and business impact.
“Beehive Media is one of those rare, amazing and visionary groups of creative professionals, delivering a necessary hybrid of design, technology and interactive brand experiences. This is all done with a methodology that unleashes and expands the value of knowledge-driven organizations,” said Collins.
Prior to joining Beehive Media, Collins was partner at Human 1.0, an innovation business consultancy, Principal at New Marketing Labs, a social business agency, and part of the executive team that launched SHIFT Communications, a leading public relations and social media agency.
As part of Beehive Media’s strategic expansion, the agency also recently brought on Caroline McAlpine as Client Services Director. Bringing 10 years of experience in learning and development (program management, instructional design, training, facilitation.) Caroline drives the Beehive production team. With a passion for shaping the right solution to meet clients’ business needs, Caroline keeps the Beehive ship running smoothly while helping exceed client expectations.
Prior to joining Beehive, Caroline has worked at Harvard Business Publishing, University of Wisconsin, University System of New Hampshire, Dynamics Research and Temple University.
“In today’s hyper-connected and information-laden world, it’s not a question of making information more accessible, the real value is in creating environments and experiences that present knowledge content in a more consumable way to foster greater learning and stronger engagement,” said Caroline. “Beehive Media has an unique strategy and methodology of blending design, user-driven experience and knowledge discovery which resonates with knowledge driven organizations.”
About Beehive Media, LLC.
Beehive Media delivers digital strategy, visual design, interactive development, content & social media for knowledge driven organizations. Clients include PricewaterhouseCoopers, Harvard Business School, Booz & Company, Fidelity, World Economic Forum and Citigroup