TruEffect Appoints Robert Rust Vice President Engineering and Dane Elliott Director of Analytics

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TruEffect expands team with two senior-level hires

“TruEffect is reshaping the landscape for display media. Our innovation continues to attract the best and most experienced people in the industry," said Ron Hill, TruEffect CEO.

Advertising technology company TruEffect, has expanded its senior workforce with two strategic hires. Robert Rust has been appointed vice president, Engineering, while Dane Elliott has become director of analytics.

Robert Rust brings 24 years of management and software development experience to TruEffect. Previously, he worked at the Global Healthcare Exchange, Corporate Express, MatchLogic, Bankers Trust and EDS. He holds a Bachelors degree from the University of Arizona.

Along with 15 years of industry experience at companies such as Telepop, ActiveVideo Networks and Starz Entertainment, Dane Elliott holds several patents relating to analytics measurement. He has Bachelors and Masters degrees from Stanford University in the field of mechanical engineering, as well as an MBA from the University of California with an emphasis on strategy and marketing.

“TruEffect is reshaping the landscape for display media,” said Ron Hill, TruEffect CEO. “Our innovation continues to attract the best and most experienced people in the industry. Robert and Dane are just the latest examples of experienced and talented additions to our team.”

“TruEffect stands out to me as an advertising technology company where I can not only offer my analytics and product background, but where I can expand my experience with data science,” said Dane Elliott. “I look forward to working with a driven and successful team at TruEffect.”

Robert Rust added, “I am excited to work with the TruEffect team, and applying my years of experience in the computer industry to TruEffect’s leading technologies.”

About TruEffect
TruEffect ( is a data and ad technology innovation company, specializing in First-Party data. Our patented-technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.


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