Boston MA (PRWEB) July 13, 2012
mBLAST Inc, a leader in marketing intelligence and analytics, today announced the expansion of its mPACT® API product with a new set of connections specifically aimed at the HR Industry. This new mPACT® API extension is designed to further assist HR professionals in vetting and evaluating the online presence of candidates and to assist them in objectively determining the impact these candidates have in their areas of expertise.
"With all the talk lately of HR professionals and hiring managers asking candidates to share logins on social sites, we thought we had a better and compelling solution: a platform product aimed at HR Software Providers that would integrate seamlessly into existing applications and allow HR professionals to find, quickly and accurately, what a candidate was publicly saying online, no matter where it is being said, at the touch of a button, integrated into the apps they already use." said Mark Hatch, CEO of mBLAST. "We are also offering a variety of measurements, based on the candidate’s area of expertise, to assist in the evaluation process by zooming in on candidates that have great potential social capital and that are passionate about what they do."
mBLAST’s new HR product avoids ethical grey areas that other approaches (including requests for social media logins) brush up against because mBLAST’s patent pending technology looks at all sources of public posts and can be focused specifically on industry and/or vocational keywords. This allows HR Professionals to quickly ascertain any candidate’s involvement and online presence as a criterion for consideration.
mBLAST improves the way marketing professionals and applications work and integrate with social and traditional online media using its cloud-based, patent pending solutions for Applications Integrators, Marketers, PR professionals, Brand Managers and Content Providers. The company’s solutions enable better discovery, measurement, and collaboration between professionals and the people whose conversations happen anywhere on the web – especially with individuals whose online writing, social media activity, and participation shape what customers and potential customers think about a company and their products and services. The company's client base includes top voices in the world from companies like PR News, PR Week, Folio Magazine, and tens of thousands of marketing and PR professionals working at some of the largest PR agencies, Advertising agencies, Fortune 100 companies and small to medium sized businesses. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.