Macadamian to Discuss Usability Best Practices at Healthcare Unbound Conference

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Product design experts to present at the 9th Annual Healthcare Unbound Conference & Exhibition

Usability is a critical factor in user adoption and patient safety for health related products and services.

Ottawa (July 13 2012) - Macadamian, a global leader in user experience design and software development, today announced that two of the company’s product design experts will present at the 9th Annual Healthcare Unbound Conference & Exhibition, taking place July 19-20 in San Francisco.

Macadamian’s Director of Research, Lorraine Chapman, will deliver a presentation titled, “Usability for Healthcare Unbound.” The workshop will explain how companies in the Healthcare Unbound space can create better solutions by following best practices for design evaluation and user performance testing like the guidelines recently released by NIST for EHR (electronic health record) systems.

“Usability is a critical factor in user adoption and patient safety for health related products and services,” said Ms. Chapman. “While companies in the Healthcare Unbound space are not bound to the NIST guidelines, they refer to user experience design best practices that can help vendors create mHealth, Telehealth, eHealth, CloudCare and consumer health solutions with better consumer/user engagement, increased user adoption and improved health outcomes.”

Matthew Hately, Vice President Product Strategy and General Manager of Macadamian’s California office, will take part in a panel discussion, “What’s Next for mHealth.” This panel will explore some of the dramatic ways mHealth is already transforming healthcare. The panel will tackle some of the serious questions concerning mHealth, offering insights and solutions.

Forrester Research coined the term “Healthcare Unbound” to encompass the trends toward technology-aided self-care, mobile care and home care. The conference will focus on remote monitoring, home telehealth, mHealth, eHealth, social media and gaming as ways to help manage diseases, promote wellness and facilitate accountable care. Macadamian is a sponsor of the Healthcare Unbound conference.

Experts from Macadamian are frequent speakers on user experience design, software development and product strategy at industry events.

About Macadamian
Macadamian is a global leader in software product creation providing a complete range of product strategy, user experience design and software engineering services to clients around the world, including healthcare industry leaders such as Cardinal Health, Elsevier and Telus Health. . For established and emerging technologies and platforms, Macadamian has a track record of helping clients create successful products on a complete range of desktop, web and mobile platforms. Additional information is available at or by following Macadamian on Twitter

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