TradeInsight is Hottest Ticket in Trade Promotion Management Game: TPM Provider Signs Four New Clients in Four Weeks

TradeInsight's Trade Promotion Management tool is a hit among Consumer Packaged Goods (CPG) manufacturers across multiple channels and categories.

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Pittsburgh, PA (PRWEB) July 17, 2012

TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, signed four new clients during the four weeks of June including Annie Chun’s and KIND Healthy Snacks. From frozen entrées and convenient meal starters to top brands in the natural space, TradeInsight’s TPM tool is a hit among Consumer Packaged Goods (CPG) manufacturers across multiple channels and categories.

“CPG companies have a strong desire to improve promotion effectiveness and compete stronger at the shelf,” says Lorne Schwartz, CEO of TradeInsight. “Our growing client roster indicates manufacturers of all sizes and categories are not only seeking a user-friendly technology solution to achieve such goals but also an experienced TPM partner to help guide them along the way.”

As a true Trade Promotion Management partner, TradeInsight provides customers with ongoing training, development and services to get the most from its application and further empower the entire organization regarding critical trade-related business decisions and processes. Both new and existing TradeInsight customers have the opportunity to tap into the software provider’s team of TPM experts to leverage industry best practices to better manage deductions, sales and spend forecasting, promotional activities and trade spend, which on average represents 15 to 30 percent of a company’s gross revenue.

A recent industry survey conducted by Consumer Goods Technology Magazine and commissioned by TradeInsight revealed that CPG manufacturers are migrating from Excel® spreadsheets as a trade spend tracking tool in favor of Software-as-a-Service solutions and custom-built TPM software. The strategic decision to move away from the limitations of spreadsheets for a sophisticated business intelligence tool such as TradeInsight, allows manufacturers to drill into the details of each promotional event and better determine profitability and ROI on all trade activities. True to the study’s findings, three of the four companies TradeInsight signed last month relied upon homegrown spreadsheets prior to adopting a technology tool.

About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, gives Consumer Packaged Goods (CPG) manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. Founded in 1983, the company offers TPM software applications and services to enable CPG companies to make more informed business decisions regarding critical trade spend activities. To learn how to sell more and spend smarter, visit http://www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.


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