Matrix Solutions has been Selected as National CRM Idol 2012 Contestant

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CRM and Sales Analytics Solution Chosen as Contestant

Matrix Solutions, a provider of CRM and Sales Management Software, announced today that they have been selected as a National CRM Idol 2012 Contestant. The new Matrix CRM product launched in Q4 2011 making it eligible for the 2nd annual CRM Idol contest.

The CRM Idol contest was established to give small CRM software related companies an opportunity to get their product in front of an audience that includes investors, influencers, technology/strategic partners, media connections, etc. to generate increased exposure in the CRM industry. There are over 40 contestants competing in the Americas along with Matrix Solutions. After a thorough judging process - semi-finalists will be announced in August 2012, finalists October 8, 2012, and winners will be selected December 5, 2012.

The Matrix CRM functionality enables users to strategically manage accounts by role with a very intuitive navigation and easy-to-use interface; while also delivering pertinent and up to the minute reports of activities, tasks, forecasts, deals, etc. Additionally, the Matrix product now has full mobile functionality which allows all sales professionals to track, view, and manage sales activities from any mobile device. This eliminates the need for sales professionals to stay tethered to their desks and optimizes operational sales efficiencies across the ecosystem.

“Our new CRM product and its functionality have truly opened new doors for Matrix Solutions and CRM Idol 2012 is one of those doors,” said DJ Cavanaugh, CEO, Matrix Solutions. “We know and understand the criticality to utilizing a powerful CRM software system to enhance not only operational but sales workflow efficiencies to positively impact bottom line ROI.”

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About Matrix Solutions
Matrix Solutions is the leading provider of CRM and sales management software for media companies. Our software products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the information about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions was founded in 1992, however in the fall of 2011 we launched a completely new web-based product that had CRM functionality built in for the first time. New clients include Media General, Belo Television, Townsquare Media, and Journal Broadcasting.

For more information on Matrix Solutions visit http://www.matrixformedia.com.

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Brenda Hetrick
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