Gift cards are a great way for businesses to market themselves and increase their revenue.
Dublin, OH (PRWEB) July 17, 2012
Today credit card processing company Merchant Focus is releasing gift cards as their newest payment solution.
Merchant Focus offers online, mobile and retail credit card processing solutions and has recently expanded to a new realm of payment technologies in the form of gift cards. The new offering allows merchants to purchase customizable gift cards from Merchant Focus to use in their stores. The company made the move to gift card processing because they wanted to give their existing and new customers the opportunity to increase not only their revenue but their community presence as well.
The gift cards are available in a 100-card starter package priced at $99.00 or free with set-up of a new merchant account. The gift card program allows business owners to create a unique and customized gift card that includes their logo and store information. Merchants will also be able to use online reporting access to track gift card activity. The system also allows for checking balances, adding value, voids, transfers and clerk maintenance. The gift cards offered by Merchant Focus can be assigned to any dollar amount. Merchant Focus’ gift card transaction system also allows for the recycling and reuse of cards through the system as well.
John Waldron, CEO of Merchant Focus, says of the program, “gift card sales are huge for businesses. They are a great way to ensure return revenue because merchants can issue gift cards instead of cash back refunds, and they have also been proven to encourage impulse purchasing. By using the customizable features of our gift cards merchants can really get their name out there into the community and increase their brand awareness. Also, since they are so easy to use at the point of sale any employee can be trained to process them and merchants can even use gift cards as employee incentives. All in all, gift cards are a great way for businesses to market themselves and increase their revenue.”
As a special incentive, Merchant Focus is offering to waive the setup fee for new and existing customers who sign up for the Merchant Focus Gift Card Program.
To learn more visit: http://www.merchantfocus.com/giftcards.html