Supplemental Health Care Earns Interactive Industry Accolades

Share Article

Staffing Provider Awarded Three Prominent Website Honors

Supplemental Health Care, a healthcare workforce solutions provider, today announced its receipt of three notable interactive industry awards for its recently launched website. The company was recognized as an honoree for the 16th Annual Webby Awards in the Employment category, selected as a finalist for the 2012 Atlanta Interactive Marketing Association’s (AiMA) Awards in the Most Effective Use of a Website category, and secured a silver award in the Employment category for the 18th Annual Communicator Awards.

Supplemental Health Care designed its new website to improve the job searching experience by uniting the company’s staffing expertise with digital technologies that help online visitors access exclusive healthcare job opportunities. Popular features of the site include a robust job database, new job alert system, Healthcare Library, and a Dream Job locator that creatively identifies career opportunities based on hobbies or pastimes.

“We are delighted to secure such notable recognitions for our new website,” said Janet Elkin, President and CEO at Supplemental Health Care. “By implementing a digital recruiting strategy while maintaining our core recruiting principles, we were able to create a website that clearly communicates our brand and gives professionals more control in managing the career options available to them.”

To support its website development process, Supplemental Health Care solicited the support of Cool Blue Interactive, an award-winning interactive agency specializing in website development and internet marketing. With a keen focus on creating database-driven websites, Cool Blue Interactive was an ideal partner in creating an online portal that streamlined Supplemental Health Care’s extensive job opportunities and benefits.

“When approaching this project, Cool Blue’s primary focus was to successfully display Supplemental Health Care as a nationwide full-service career partner and convey the company’s culture of caring and appreciation for all dedicated front line medical professionals” said Bo Simmons, President and Founder of Cool Blue Interactive. “Through a strategic website structure and visuals conveying the dedication Supplemental Health Care has for its associates, we created a unique online resource that highlights the company’s wide job selection and benefits healthcare professionals find valuable to their job search and long-term career development.”

The Webby Awards, presented by the International Academy of Digital Arts and Sciences, has become the leading international award recognizing excellence on the internet for websites, interactive media and advertising, online film and videos, and mobile applications since 1996. The AiMA Awards, designed to recognize and promote effective marketing programs, recognizes successful interactive projects among Atlanta area companies and organizations. The Communicator Awards, presented by the International Academy of Visual Arts, have honored exemplary marketing and communications work for disciplines such as websites, online videos, print and designed collateral, integrated campaigns, and much more.

Visit Supplemental Health Care online at to view its website and learn more about its employment opportunities.

Based in Park City, Utah, Supplemental Health Care delivers wide-ranging workforce solutions that address staffing challenges faced by healthcare organizations today. For more than 27 years, the company has provided organizations better access to skilled nurses, therapists, physicians and other healthcare specialties. With more than 50 local offices in major U.S. markets and four national travel divisions, Travel Nursing, Travel Allied, Locum Tenens and Health Information Management, Supplemental Health Care places healthcare professionals in temporary and travel positions throughout the country. Visit Supplemental Health Care online at

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ebony Brooks
Email >
Visit website