(PRWEB) July 17, 2012
Arktan, a leading provider of innovative social curation and second-screen experiences announced today that the company’s flagship product SocialStreams has been enhanced to include the ability to curate real-time Social Web and Blog content based on language.
The new language curation feature is powered by Arktan’s recently developed and highly scalable natural language processing (NLP) framework. The language filtering scales in real-time, similarly to the rest of Arktan’s filtering and curation capabilities, and covers most European languages, including English, Spanish, and French.
The language curation feature allows customers to use the Arktan Dashboard to filter a broad set of Social Web and Blog content based on language, including Tweets, Facebook posts, GetGlue checkins, Tumblr blogs, blogs, articles, and “native” comments and chat on brands’ own sites and apps.
Showtime, Arktan customer, is using the new NLP feature to curate relevant social content for Showtime’s own Social TV microsite called “Socialize”.
Here’s what Arktan’s Co-Founder & CTO, Srikanth Nagandla, says about the new feature: "Our NLP framework is highly optimized to operate on short forms of text like Tweets, Facebook posts and comments, which is very crucial for our products. Following language-based curation, we will be launching more features that leverage our framework."
About Arktan, Inc.
Arktan (http://www.arktan.com) is a Software-as-a-Service (SaaS) solution provider for enterprise-class companies across many industries. The company has built a reputation as a technology innovator, and provider of cutting-edge, customizable product solutions for a growing list of leading global brands. Arktan’s flagship product is SocialStreams. Brands are using SocialStreams to extend curated real-time content and conversation from the Social Web to their sites, mobile apps, and TV, to build interactive experiences for users. SocialStreams is helping companies build brand loyalty, boost site traffic, and increase revenue opportunities from advertising, product sales, and data capture. SocialStreams is powering many Social TV second-screen experiences for popular TV shows, including “The X Factor USA” and “Dancing With the Stars”. It is also being used to power many Social Music, Social News, and Social Sports experiences for brands like Lady Gaga, Justin Bieber, Jennifer Lopez, The Washington Post, and WWE.