(PRWEB) July 13, 2012
Dr. David Forbes, CEO of Forbes Consulting Group, will present a new award-winning mobile market research technology, MindSight(R) Mobile, used to identify the emotional drivers of customer visit experiences at an internationally recognized coffee and donut retailer. The study was conducted at two franchise locations – one experiencing strong, growing sales, the other experiencing declining sales.
The study findings provided guidance for significantly improving the customer experience at the struggling store and also offered insights on how to optimize customer experience and customer service throughout the international chain.
Attendees will learn how to more quickly and effectively obtain deep emotional insights into consumer behavior in real-world environments and in real time for both small-scale qualitative studies as well as quantitative projects with thousands of globally dispersed consumers.
Wednesday, July 18, 2012
3:10 PM EST
The NKU METS Center, Cincinnati, Ohio
Registration is required via http://www.eventbee.com/v/mrmw-na
Attendees of the Market Research in the Mobile World Conference. To learn more about the conference, please visit: http://www.mrmw.net/.
For more information about MindSight(R) Mobile and the Forbes Consulting Group, please contact sales(at)forbesconsulting(dot)com.