New Consumer Research Institute Launched By KPMG, Big4.com Reports

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Georgetown University’s McDonough School of Business and KPMG LLP Team Up

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports Georgetown University’s McDonough School of Business and KPMG LLP have created the Georgetown Institute for Consumer Research.

Big4.com reports that the institute will serve as a forum for global business executives and leading academics to share learnings and perspectives on the constantly changing habits of consumers and to help consumers make better purchasing decisions.

By bringing together Georgetown marketing scholars and students, KPMG internal talent, the wider business community, and other key stakeholders, the institute will support two to three targeted, high-quality research projects each year.Big4.com also notes it will sponsor a series of interactive dialogues that present new knowledge about consumer research or solutions to consumer issues.

The Institute will be directed by Executive Director Robert Thomas, professor of marketing, and Research Director Kurt Carlson, associate professor of marketing, along with an Executive Committee comprising representatives from both Georgetown and KPMG.

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  •     Kristy Short

Big4.com
(734) 481-0186
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