(PRWEB) July 15, 2012
Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports Georgetown University’s McDonough School of Business and KPMG LLP have created the Georgetown Institute for Consumer Research.
Big4.com reports that the institute will serve as a forum for global business executives and leading academics to share learnings and perspectives on the constantly changing habits of consumers and to help consumers make better purchasing decisions.
By bringing together Georgetown marketing scholars and students, KPMG internal talent, the wider business community, and other key stakeholders, the institute will support two to three targeted, high-quality research projects each year.Big4.com also notes it will sponsor a series of interactive dialogues that present new knowledge about consumer research or solutions to consumer issues.
The Institute will be directed by Executive Director Robert Thomas, professor of marketing, and Research Director Kurt Carlson, associate professor of marketing, along with an Executive Committee comprising representatives from both Georgetown and KPMG.
Big4.com is the accounting, tax, consulting and IT professions’ premier resource, and has been exclusively focused on Big Four firm professionals and alumni for 10 years, providing high quality content, connectivity and commerce. The Big Four Job Board offers fresh job opportunities – clients include the world’s leading companies. Big Four News covers key news, developments, events, survey results, press releases and appointments. The Big Four Blog provides opinion and insight on recent and key developments, news, happenings, management changes, regulations, acquisitions and capital market activities. Big4 Video is a professionally produced news covering key global developments in this space.
Big4.com has a strong presence on key social media platforms:
Youtube: Big4Video is a professionally produced weekly news magazine.
Twitter: twitter.com/big4 has 9,000 followers.
LinkedIn: The Big Four Alumni and Professionals group is the largest corporate and alumni group with 85,000+ members.
Facebook: The Big4 fan page has 5,500 fans at facebook.com/big4page.
Xing: The Big Four Alumni and Professionals group has 1,450+ members.
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- Kristy Short