Taste Savant Takes on Yelp -- The New Curated Restaurant Discovery Site for the Savvy Diner Is Live in New York City

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Taste Savant, a highly curated restaurant discovery site announced the launch of their Public Beta site: http://www.tastesavant.com. Taste Savant curates and aggregates reviews and restaurants from sources diners trust and only those sources, including friends, restaurant critics, bloggers and influencers in the industry.

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Taste Savant’s approach offers a simple platform where diners can get all the information they need and trust in one place.

Taste Savant, a highly curated restaurant discovery site announced the launch of their New York City Public Beta site: http://www.tastesavant.com. Taste Savant helps the savvy diner decide where to eat out next. What makes it different is that it curates and aggregates reviews and restaurants from sources diners trust and only those sources, including friends, restaurant critics, bloggers and influencers in the industry.

This editorial approach sets Taste Savant apart from other competitors in the market. Taste Savant features reviews from tastemakers for a select group of restaurants in NYC, providing a highly curated lens through which to choose a restaurant. Other restaurant discovery sites and apps often feature thousands of reviews from strangers for tens of thousands of restaurants. Taste Savant focuses on the very best.

“I started this site based on my own personal need. I love food and I want every meal to count, treating each like it may be my last. Before Taste Savant, when I looked for a restaurant, I would cross reference information from different sites and would try to separate credible sources from untrustworthy information. With so many different sources available, the process was time consuming and a pain,” says Sonia Kapadia, Founder & CEO. “Taste Savant’s approach offers a simple platform where diners can get all the information they need and trust in one place.”

All restaurant reviews are aggregated into three categories - Critics, Friends, and Users - and are scored - Love, Like or Skip - so that a person can quickly discern what different reviewers think about a restaurant. Taste Savant currently aggregates reviews from esteemed sources, including The New York Times, NY Magazine, Tasting Table, The Michelin Guide, and Eater. Taste Savant users can also choose which other people they’d like to follow on the site to keep informed of their activity and reviews.

On Taste Savant’s homepage, users can set certain criteria for their search, including neighborhood, cuisine, price point, and occasion (date night, parents in town, business meeting, among other search options). Looking for a $5 dumpling place in Chinatown or the perfect place to propose to your girlfriend? Taste Savant will feature only the very best options. In addition, Taste Savant offers a fully integrated one-stop shop for finding a restaurant. On Taste Savant, you can view a restaurant’s menu, book a reservation through OpenTable, save money on your bill through a partnership with Savored, and receive delivery straight to your door (coming in August, 2012). The days of having multiple browser windows open to choose a dinner spot is over.

Taste Savant also offers a free concierge service for diners who don’t have time to peruse the site. People can direct tweets to @tastesavant or write on Taste Savant’s Facebook wall for restaurant suggestions. Editors will respond shortly after with recommendations.

In terms of what’s next, Taste Savant is working on their mobile app and plans to launch in a second city, both by the end of the year.

About Taste Savant:
Taste Savant, a free service in NYC, is a highly curated restaurant discovery site designed to help the savvy diner, decide where to eat. It curates and aggregates reviews from people users trust including friends, restaurant critics, bloggers, chefs, and influencers in the industry. They have built a one-stop shop by integrating these reviews with menus, reservations, dining deals, and much more.

About Sonia Kapadia:
Sonia Kapadia, the Founder & CEO has deep experience in Marketing and General Management and has spent most of her adult life working in the food space. She spent her early career at large companies with 5 years at PepsiCo in the US and the UK. She then had the entrepreneurial itch and left Pepsi to join Gu Chocolate Desserts, a CPG startup in London as the Head of Marketing and New Product Development. The team sold that business after a year to another private company and she moved back to NY and joined Rent the Runway to lead Marketing Partnerships before setting off on her own to start Taste Savant. She has a BA from the University of Pennsylvania and an MBA from Harvard Business School. She is also expecting her first child and is a contributor to Forbes at http://blogs.forbes.com/soniakapadia/.

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Press Contact:

Sonia Kapadia

Founder & CEO, Taste Savant

Email: sonia(at)tastesavant(dot)com

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