Oneupweb Premieres “Socks That Don’t Stink” Video Series

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Oneupweb launches video campaign to showcase creative style and shout-out to a few favorite brands.

ROI Trax, ROSI Trax, and STAN the Man

The characters are personifications of Oneupweb’s proprietary software applications used to measure ROI, track social analytics, and project management.

A new video series, premiering Monday, July 16, by the marketing masterminds at Oneupweb will make viewers want to go behind the scenes and see what this full service digital agency is all about. Oneupweb has been innovating digital marketing since 1996 with exceptional search marketing, optimization, and marketing strategy. Today, Oneupweb has evolved to offer creative digital strategies that integrate search marketing, social media, mobile, and design channels.

“We are the right brain and the left brain,” explains Oneupweb founder and CEO, Lisa Wehr, “each department has a specialty, and we put all of those components together into complete strategies to cover the technical and the creative.” The agency has won multiple awards for design and continuously carries out campaigns that increase web traffic, conversions, and profits for clients.

When it comes to creativity, the agency has it in spades and has created the "[Socks That Don't Stink" series to showcase its think-outside-the-box ways. It’s the same sort of guerilla marketing that garners increasing returns for their clients, and Oneupweb is first in line to show that it works. The characters are personifications of Oneupweb’s proprietary software applications used to measure ROI, track social analytics, and project management. In each episode, the three sock puppets talk digital marketing shop and give props to a selected brand.

As a digital marketing leader, Oneupweb delivers outstanding results for its clients, and thrives on a make-it-happen attitude. “When the creative team gets going on new ideas, the sky’s the limit,” Wehr says. “We’re cutting edge in everything we do and we take our strategies to that edge: go big or go home.”

There will be social media contests surrounding the series each week with a final contest to award one deserving brand their own feature episode of “Socks That Don’t Stink”. Oneupweb can be found on Facebook and Twitter.

About Oneupweb:
Oneupweb has been an innovator in digital marketing for more than 15 years, creating integrated online marketing plans that incorporate search marketing (SEO and PPC), social media, web design, and mobile. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog— StraightUpSearch, and an award-winning monthly newsletter—The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit or follow them on Twitter @Oneupweb and @LisaWehr.

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Raquel Smith
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