(PRWEB) July 16, 2012
Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce™ and digital marketing company, announced today that it will host a complimentary webinar titled, “Preparing for the Next-Generation Customer Experience.” The webinar is on July 18, 2012 at 11:00 a.m. CDT and features a presentation by Paul Hagen, Principal Analyst with Forrester Research, Inc.
Hagen will present new research from a study commissioned by Acquity Group that found while 76 percent of companies seek to differentiate their offerings based on customer experience, only 3 percent of firms actually deliver experiences that consumers perceive as “excellent.” As an expert in customer experience strategies for both B2C and B2B organizations, Hagen will address this gap in perception and explain why effective customer experience strategies are far-reaching and focused on long-term development, rather than short-term gains.
“Product commoditization and diminishing margins have put customer experience at the forefront of business strategies, serving as a critical differentiator in a hyper-competitive market,” said Jay Dettling, Executive Vice President of Acquity Group. “While most companies are still focused on improving their current multichannel offering and customer engagement, market leaders are already planning for the future. Our discussion will provide insight into how brands can design and deliver next-gen customer experiences that close the gap ahead of competitors.”
The presentation will outline challenges in delivering compelling brand experiences and innovative tactics companies are employing today to take advantage of future areas of growth. Attendees will learn forward-thinking approaches and technology models that support next-generation customer experiences.
To register for the “Preparing for the Next-Gen Customer Experience” webinar on July 18, visit the registration page. Each registrant will receive a complimentary copy of “Preparing for the Next-Generation Customer Experience”, a commissioned study conducted by Forrester Consulting on behalf of Acquity Group.
About Acquity Group:
Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.