Fashion retail with a difference

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After a fantastic entry into the fashion hemisphere at their launch, Gusto & Élan have wowed Melbourne with its fresh take on fashion retailing

Katya and Sarina- the brainchild duo behind this operation not only have their own line Mina & Katusha, which features in the new store, but have also established distinguished runway show Made in Melbourne. Focusing on providing a platform for creative young Melbourne talent, Made in Melbourne that was this year sponsored by Fjorde magazine, has seen escalating success since the inaugural runway show during 2009 Melbourne Spring Fashion Week.

Labels in-store include the aforesaid Mina & Katusha alongside the likes of Ange Lang, Kathryn Beker, El Amuleto, Ange Lang, Seven Souls and Eva Q as well as men's wear including Clemente & Talarico and Archie. Style and vigour are certainly the best words to describe Gusto & Élan’s new season stock which includes everything from swimwear and designer dresses to festival wear and sleek casual to evening wear, the designers have ranges for both men and women.

The new concept online clothes store will be a creative space for designers to try different styles with a range of different methods for exposure. By partnering with stylists to loan designer clothes for editorial and red carpet appearance Gusto & Élan will be the platform for emerging fashion labels to get into the spotlight.

Talented architecture and design artist Travis Walton has redesigned the Brunswick store Gusto & Élan into an amazing new space that stirred owners Katya and Sarina’s creative juices-With such a big and striking space to work with Gusto& Élan are hoping to partner with local Melbourne brands to host exciting events and in-store experience, for the trendy people of Brunswick. They are on the lookout for brands with spark that would like some exposure and to have a little fun!

The name of the store represent not only the designers Gusto & Élan acquire but also the sentiment they wish to inspire.

‘Gusto - [guhs-toh], noun - individual taste or liking.
Synonyms: enthusiasm, delight, relish, zest, spirit, fervour.

Élan - [ey-lahn, āˈlän;], noun - combination of style and vigour, energy, and enthusiasm. ‘

For full range of clothes go to Gusto and Élan website http://www.gustoandelan.com.au

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Katyi Baxter
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