New York, NY (PRWEB) July 16, 2012
Between the Sheets announces the debut of new “Venus in Play” sleep/lounge collection. Arriving Spring/Summer 2013 this soft jersey loungewear group delivers understated elegance, subtle detailing and superior quality, all made in the USA, while broadening Between the Sheets’ lounge offerings to a lower price point.
“We’ve seen a build up of demand for quality sleepwear and intimates Made in the USA, at a reasonable price,” said Layla L’obatti, President of Between the Sheets. “We recently launched intimates collections with sets selling for under $100 to incredible response, we have no doubt with loungewear for which we are better known we will see a similar or greater response. With Venus in Play we are bringing our loungewear point of view to a lower price point; with all pieces retailing between $55-$75 and sets for under $150 these are sure to be popular sellers for mother’s day gift giving and summer vacation season.”
Between the Sheets is a proud part of New York City’s vibrant fashion industry and community. The company was recently named as a top emerging NYC based designer as part of Mayor Bloomberg’s inaugural NYC Design Entrepreneurs program.
“With manufacturing for most sleepwear and intimate apparel done oversees Between the Sheets is dedicated to sustainable US based manufacturing”, said Joshua Verleun, Between the Sheets VP for Sales and Marketing. “In an era where even the uniforms for our Olympic Athletes are made in a foreign country we have set out to make a product at a reasonable price that is still Made in America rather than settling for using patriotic brand images or iconography.”
“Between the Sheets’ launch was aided by funding from two SBA backed loans through a consortium of NYC credit unions dedicated to community development,” said L’obatti. “Through this funding we have been able to support local contractors and jobs that otherwise would be sent overseas. We believe it is critical to our industry’s sustainability to reinvest in local manufacturing.”
Between the Sheets’ new collections and best selling basics will be shown by appointment during fashion market week August 4-8th in NYC Retailers/press may contact us through our website to book an appointment to see the collection.
About Between the Sheets:
Between the Sheets Collection, known for our luxurious lingerie and loungewear that a woman can wear every day, is stocked by fine specialty retailers throughout the US and internationally as well as on http://www.btslingerie.com.
Between the Sheets Collection was founded in 2009by Layla L'obatti and Joshua Verleun. L’obatti is a graduate of New York’s Fashion Institute of Technology specializing in intimate apparel and previously worked on licenses for several designer brand names, and Verleun is a environmental lawyer and a member NY’s inaugural Fashion Law Bar Committee.
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