(PRWEB) July 16, 2012
On Monday, July 16, 2012, Gould Partners, an equity analyst and corporate consultant, initiated coverage on Document Security Systems (DSS). DSS is a developer of security printing technology, which is frequently used in coupons to prevent counterfeiting and other forms of fraud. They are also engaged in developing and integrating cloud computing data security and Radio Frequency Identification ("RFID") systems.
DSS's current $240M - $300M lawsuit against Coupons.com (6:2011cv06528) for misappropriating trade secrets and breaching strict non-disclosure agreements was recently moved from October 9, 2012 to August 16, 2012. Dating back to as far as 2006, Coupons.com appears to have been using DSS's technology on billions of internet generated coupons.
"With 90 percent of the coupon industry and, reportedly, a hot IPO coming up", says Gould Partners, "Coupons.com has much to lose if it refuses to settle - even agreeing to half of the damages sought would be worth double DSS's current valuation".
Aside from pending litigation, DSS is also undervalued in its own right. The coupon industry is projected to rapidly grow from $6B in 2011 to nearly $50B by 2015, and DSS has established barriers to entry in its highly demanded service. Earlier this year, ipCapital Group, an IP strategy consulting group, found DSS's IP to be worth around $245M in licensing market potential. DSS recently appointed the Managing Director & Chairman of the strategy consultant, John Cronin, to the board in an effort to further expand licensing opportunities.
Gould Partners rates the stock a "strong buy". The research report can be found here.
Disclaimer: The distributor of this research report, Gould Partners, is not a licensedinvestment adviser or broker dealer. We are an investor relations consultant to athird-party representing Document Security Systems and have beencommissioned two thousand dollars for independent research. Investors arecautioned to perform their own due diligence as information contained within thisreport has been derived from public sources and cannot be guaranteed by us tobe fully accurate. Always discuss investments with a licensed professional beforemaking any financial decision. Statements made herein are often "forward-looking statements" as defined under Section 27A of the Securities Act of 1933,Section 21E of the Securities Act of 1934, and the Private Securities LitigationReform Act of 1995. Since these statements are uncertain, actual results may bematerially different from those expected.