Toyology Aims to Be Australia’s Largest Online Toy Retailer

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Toyology is Australia’s newest online toy retailer, launching at the beginning of July 2012. Managing Director Ryan Faught is aiming for Toyology to become Australia’s largest online toy store within the next 12 months.

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It’s not just about creating a website, and hoping customers will come flocking to it

Toyology is Australia’s newest online toy retailer, launching at the beginning of July 2012. Managing Director Ryan Faught is aiming for Toyology to become Australia’s largest online toy store within the next 12 months.

Faught states his goal is to “provide great products that aren’t easily found in classic brick and mortar stores, at great prices.” Through close relationships with some of Australia’s biggest wholesalers, Faught is not only able to offer competitive pricing, but also products that are difficult to find at other retailers. Using this model, he can offer more value than many other toy retailers in Australia.

Having run a successful toy business in the past, Faught knows what it takes to sell children’s toys. At the core of the Toyology business is the joy toys bring to children. Faught states that “having children has given me a greater understanding and appreciation of what parents want when shopping online for children’s toys.” Using his own knowledge and years of experience to shape the entire online experience, Toyology is unlike any other online offering. From product range, price and delivery through to customer service and philosophy, Toyology is completely “unique and exciting.”

Faught has identified many issues within the current marketplace when it comes to online retail, especially within the toy industry. “It’s not just about creating a website, and hoping customers will come flocking to it.” It’s about thinking about what people are actually looking for, and wanting in an online experience. Toyology has taken that need and created a website that has the products and service people are looking for.

Toyology stock a range of popular toy brands including Fisher Price, Schleich, Bruder, Step2, and Sylvanian Families, and offer competitive shipping on all items.

About Toyology
We've taken the latest toys, added a snazzy website and combined it with great prices, competitive shipping rates and excellent customer service. Add many years of retail experience and working directly with suppliers to source the best deals going - et voila - Toyology is born!

We know (and love) toys and being parents to young children, and having lots of friends with children, we understand the importance of offering quality toys at fab prices to put a smile on everyone’s face. We also have an inbuilt team of product testers!

We will continue to source new and exciting products, to make Toyology your one stop shop for all things toys. Our commitment is to ensure the whole process is as easy and smooth as possible. Many of our team are experienced online shoppers and we’ve taken the best of what we’ve found in the world of e-commerce and replicated it at Toyology – and will continue to do so.

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Ryan Faught
Toyology
1300 761 400
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