Swanswell calls for clear alcohol information at events such as Olympics

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Swanswell’s calling for clear information about the hazards of alcohol misuse to be made available at large-scale sporting events such as the Olympics.

Ultimately, we all have a responsibility to help tackle alcohol misuse and it’s not something any government or organisation can do on its own

The national charity, which wants to achieve a society free from problem alcohol and drug use, thinks it’s important for people to have access to good quality advice at sites including football stadia and Olympic venues where alcohol is being sold.

Alcohol has become synonymous with celebrations and sport – many drinks makers base advertising campaigns on this in the run up to such events and link their brands through sponsorship.

Although manufacturers urge consumers to drink responsibly, Swanswell believes they could go further by actively warning people about the hazards of drinking too much and toning down their advertising at events – particularly those where children are attending.

Debbie Bannigan, Swanswell’s Chief Executive, said: ‘Although alcohol can be enjoyed responsibly, there is a fine line before it becomes a problem.

‘There’s much debate about banning alcohol sponsorship of big sporting events but something needs to be done now – the drinks industry could take the lead by pro-actively warning people about alcohol misuse at the events they’re promoting their products at.

‘They spend around £800 million a year on alcohol promotion, so we think more of their budget should go towards providing independent advice and support.

‘It would allow people to make informed choices about their own alcohol use without influence from big brand marketing.

‘Ultimately, we all have a responsibility to help tackle alcohol misuse and it’s not something any government or organisation can do on its own.’

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Stuart Goodwin
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