Study Shows Shop To Win Members Shop More

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Complete study shows Shop To Win consumers are much more engaging consumers

“People love winning and when given the chance to shop at a merchant that provides them a chance to win something versus a merchant that doesn’t, they will always choose to shop with the former.”

Compete, Inc., a Kantar Media Company, recently completed a study to measure the effectiveness of Shop To Win’s incentive based loyalty program. Compete provides online analytics to thousands of businesses across the Internet.

Compete found that Shop To Win’s program was very effective at improving consumer engagement with their 4,000+ online merchant partners:

  •     Conversion Rates of Shop To Win consumers was 52% higher than that of non-Shop To Win consumers
  •     Repeat Purchase Rates of Shop To Win consumers was 24% higher than that of non-Shop To Win consumers
  •     Time Spent on Partner Sites for Shop To Win consumers was 182% more than time spent on those same sites by non-Shop To Win consumers

“We are excited to have real data that we can share with our partners that backs up what our assumptions have been all along,” said Jim Miller, CEO of Shop To Win. “People love winning and when given the chance to shop at a merchant that provides them a chance to win something versus a merchant that doesn’t, they will always choose to shop with the former.”

Shop To Win members earn entries every time they shop at one of over 4,000 participating online merchants. Members can also earn free entries right on the Shop To Win website. Shop To Win awards a daily $500 prize and an annual $100,000 prize. It is completely free to join the program.

For more information, visit http://www.shoptowin.com

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Chris Keyes
ckeyes@onlineconvergence.com
781-209-5810 x2216
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