Ivy Bridge College Advocates for the Adoption of Social Media into Student Services

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Ivy Bridge communication and enrollment specialist, Abe Gruber will join fellow social media experts for a Hobsons University Social Media Panel to discuss how to use social media to boost recruitment and retention.

Ivy Bridge College
Moving forward into the next year, Ivy Bridge College's social media strategy will evolve to include a student ambassador program, online study and support groups, and a virtual campus.

Next Wednesday, July 18, leaders from Ivy Bridge College, Belmont University, Georgetown University, and Bloomfield College will take part in a panel discussion about social media’s growing role in college recruitment and retention as part of Hobsons’ annual users' conference in Nashville, TN.

The panel will be moderated by Abe Gruber, Communication and Enrollment Specialist at Ivy Bridge College and will include Lougan Bishop, Social Media and Web Marketing Specialist at Belmont University; Roseanne Stanton, Senior Associate Dean and Chief Strategy Officer at Georgetown University; and Adam Castro, Vice President for Enrollment Management at Bloomfield College.

“Just a few years back, social media in higher education was considered a new, fun, and free marketing tool,” explained Bishop before the conference. “Today, an enhanced social media platform has become a student expectation and, in many ways, a requirement during the college search process.”

At a time when potential students can chat live with college recruiters, current students turn in assignments by writing blog posts, and professors exchange ideas and “pin” articles on sharing sites, it’s no secret that social media is quickly becoming a central piece of the everyday college experience. The current question to be answered then is how should universities integrate social media into both online and on-campus communities.

“At Ivy Bridge, we think social media presents a tremendous opportunity for engaging not just students, but stakeholders throughout the university community,” explained Gruber. “One of our main focuses is on using social media to improve the support services that are critical to retention and success in an online learning environment. Our goal is to recreate the same sense of community that students would find on a traditional campus.”

Created in partnership with Tiffin University in Ohio, Ivy Bridge is America’s transfer college—an institution specialized in general education programs that allow students to earn their associate degree online, and then transfer to a four-year college or university to finish their bachelor’s. Like most online institutions, Ivy Bridge has embraced the use of social media as a way to engage students in the online environment. Moving forward into the next year, the school’s social media strategy will evolve to include a student ambassador program, online study and support groups, and a virtual campus.

“Part of what’s great about conferences like Hobsons University is that it’s a chance to share and learn from other leaders in the field,” said Gruber. “We have some exciting developments at Ivy Bridge and I can’t wait to hear about what Georgetown, Bloomfield College, and Belmont have been working on.”

In addition to the Social Media Panel, Hobsons University will include keynote speeches, breakout panels, and workshops that cover important higher education topics ranging from recruitment, admissions, and enrollment to retention and student success. The conference will take part at the Gaylord Opryland resort in Nashville, TN. The Social Media Panel is from 9:00 to 10:00 a.m. on Wednesday, July 18, 2012. For more information about Hobsons University 2012 users’ conference visit hobsonsuniversity.com or follow the hashtag #hobsonsu12.

For more information on Ivy Bridge College or the institution’s social media strategy, contact Vincent Guerrieri at vincent(dot)guerrieri(at)altiused(dot)com or 415-655-8320.

About Ivy Bridge College
Ivy Bridge College is America’s transfer college, providing a direct path and support services for students to pursue an associate degree online, then transfer to one of over 140 public and private four-year partner institutions across the United States. Created through a joint venture agreement with Tiffin University of Ohio and Altius Education, Ivy Bridge offers students the personalized mentoring, academic foundation, and transfer opportunities they need to successfully transfer to the four-year bachelor’s degree program of their choice and complete their degree.

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Vincent Guerrieri
Altius Education
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