TBC Wholesale Enhances Performance and Value Upgrades Sumitomo’s Popular All Season Performance Touring Tire

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Everyone is looking to upgrade these days. They upgrade their phones, their computers and their tablets. And now they can upgrade their ride with Sumitomo’s new all season performance Touring Tire line where high performance meets value.

Sumitomo Touring LST

Sumitomo Touring LST

Today’s consumer wants it all; all weather traction, high performance capabilities, a smooth quiet ride and the peace of mind that comes with a superior warranty package. The Sumitomo Touring tires deliver!

Tire dealers and motorists can expect greater value and performance from Sumitomo’s all season Performance Touring Tire line. The upgraded Touring LS T/H/V will replace the current HTR T4 line and will feature 31 popular sizes covering a broad range of late model, high performance luxury sedans, touring vehicles and crossovers.

“As tire professionals know, today’s consumer wants it all; all weather traction, high performance capabilities, a smooth quiet ride and the peace of mind that comes with a superior warranty package,” said Jon Vance, Director of Marketing for TBC Wholesale. “And, let’s not forget, they want a competitive price. The Touring LS T/H/V gives them all of this, and much more, delivering a fantastic value to both consumers and dealers. This tire has been designed to give consumers an upgrade in their driving experience while at the same time giving dealers a real upgrade in their sales and profit opportunities. And who doesn’t like being upgraded?”

The Touring LS T/H/V features the innovative technology and premium construction features that are found in all Sumitomo brand tires, including an advanced carbon tread compound for extended tread-life and a proprietary construction package that delivers superior durability.

These design enhancements allow the Touring LS T/H/V to carry the “Confidence Upgraded” Warranty package that offers both extended tread-wear coverage and value added benefits such as:
             •    Free 30 Day “No Hassle” Test Drive
             •    Free 2 Year Roadside Assistance coverage for tire-related issues
             •    Free 100% Replacement coverage for defects for the life of the tire
             •    Free Road Hazard Protection for the first year or first 2/32nds of use

In addition, the Touring LS T/H/V carries a 85,000 mile treadwear warranty for T-rated sizes and a 65,000 mile treadwear warranty for H & V rated sizes.

“We’ve really tried to give consumers and dealers more than they expect for their purchase dollar, which is at the heart of our upgrade theme,” added Vance “With Sumitomo’s quality and performance combined with the service and value of TBC Wholesale, we will deliver on that proposition.”

Initial size availability of the Sumitomo Touring LS T/H/V will be in July, with all sizes available by September. For more information please visit http://www.sumitomotire.com or Sumitomo Tire on Facebook.

The TBC Corporation’s (“TBC”) Wholesale Group, is one of the world’s largest marketers of private brand tires. Its representing thirteen powerful tire brands are well known and respected throughout the industry. TBC Corporation (TBC) is one of the nation's largest marketers of automotive replacement tires through a multi-channel strategy. TBC is headquartered in Palm Beach Gardens, Florida.

The TBC Wholesale Group consists of TBC Brands, Treadways, Carroll Tire Company, TBC International, TBC Latin America, and TBC de Mexico. Each entity is a wholesale supplier to independent regional tire retailers and distributors throughout the U.S., Canada, Mexico, Central and South America, Europe and the Middle East. Additionally, TBC’s Retail Group operates more than 2700 franchised and company operated tire and automotive service centers under the brands Tire Kingdom®, Merchant’s Tire & Auto Centers®, NTB®-National Tire & Battery®, Big O Tires®, and Midas®.

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Patrice Kelty
Tire Kingdom, Inc.
(561) 383-3000 x2527
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