PubMatic is a tremendous expansion to our EMP initiative
Alexandria, VA (PRWEB) July 17, 2012
AdJuggler, Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today the expansion of its Exchange Media Program (EMP) to include direct bidding into PubMatic’s Sell Side Platform (SSP) and its more than 40 premium demand sources. EMP enables AdJuggler publishers and participating ad networks to centralize the monetization of unsold inventory utilizing direct, real-time bidding (RTB) interfaces to access a growing base of digital advertisers. EMP improves publisher efficiency by integrating all demand source data back into a single reporting database, enabling publisher floor prices and advertiser filters, and eliminating numerous and often inconsistent network agreements. Today, EMP can reach more than 59 million uniques in the U.S. and 162 million worldwide across more than 4,000 domains.
“PubMatic is a tremendous expansion to our EMP initiative,” stated John Shomaker, CEO of AdJuggler. “We have been co-developing a PubLink API-based direct integration for several months that ensures both high performance bidding and price control over inventory for our customers. We’re experiencing quality fill rates and CPMs, especially with PubMatic’s strong international demand sources.” Since March, AdJuggler has experienced a 27% increase in CPMs in the largest three U.S. advertising segments, and a more than 42% improvement in Europe and APAC.
“AdJuggler was an early participant in our PubLink program and an active collaborator in scaling our API toolset, and we're excited to be in-market with them," PaulinaKlimenko, PubMatic's Vice President of Business Development, said. "John and his team determined that access to PubMatic’s RTB-enabled demand sources worldwide via PubLink is a distinctive market differentiator, powering better ROI for media buyers around the globe, who are always looking for greater reach and quality. As the largest independent platform for real-time advertising, PubMatic is excited to be able to help AdJuggler offer its premium publishers additional scale and value ."
AdJuggler provides a leading SaaS-based digital ad serving platform for publishers, content networks, ad networks, and digital marketers across the world. The company enables full-featured campaign targeting and ad management across video, rich media, and mobile display formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB and network traffic sources to optimize CPM. Custom development services and a robust API are also available to tailor AdJuggler to customers’ specific business needs. AdJuggler (http://www.adjuggler.com) is headquartered in Alexandria, VA.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.