TDCI Sponsors Aberdeen Webcast on Reducing Sales Pipeline Friction

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Aberdeen Group, Agricultural Equipment Manufacturer, and TDCI, discuss ‘why’ and ‘how’ best-in-class companies are leveraging Configure-Price-Quote tools to enable more efficient selling

Companies who sell customized products are looking for ways to grow revenues through partner and direct sales channels by improving win rates, reducing sales cycle times and increasing average deal size. On July 11th, TDCI sponsored an Aberdeen Group webcast outlining both ‘why’ and ‘how’ best-in-class companies are increasingly using Configure-Price-Quote (CPQ) tools to do just that. Watch the recorded webinar now!

In the webcast, Peter Ostrow, Aberdeen VP/Group Director of Customer Management, and Principal Analyst for Sales Effectiveness, presents data from several recent Aberdeen studies that show a direct correlation between the use of CPQ tools and positive results in terms of sales effectiveness, sales productivity and sales order accuracy. He highlights specific data points about the effect of CPQ tools on year-over-year revenue growth, lead conversion rates, average deal size and channel partner quota attainment.    

In addition, Tom Evans, VP of Sales at Great Plains Manufacturing, shares his company’s experience moving from a slow, error-prone paper-based quoting and ordering process to an all-electronic, web-based CPQ approach. He discusses the competitive advantage that the new approach has given Great Plains by guiding dealers through a streamlined and consistent process. The online software also enables them to work interactively with the customer to specify, price and order his company’s surprisingly sophisticated make-to-order agricultural equipment.

Dinesh Dhamija, TDCI Senior VP & Chief Strategy Officer adds insight about today’s complex multi-channel selling environments and what it takes to create a great buying experience, from generating awareness to the CPQ process and on to fulfillment and service.

If you would like to gain new insights into what an effective CPQ strategy could do to help your company increase sales and market share, view the recorded webcast today.

About TDCI and BuyDesign
TDCI ( specializes in helping manufacturers and their distributors streamline the buying process for customized products. TDCI’s BuyDesign® software is a comprehensive web-based product configurator and guided selling solution developed to help companies increase sales by becoming ‘easy to do business with’ while improving profitability by reducing order processing time, cost, and errors. Built using a powerful product configurator, BuyDesign provides modular applications for guided product selection and configuration, product visualization, quoting and ordering, drawing and data generation, consumer interest creation, and more.

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