With that level of precision, financial services companies are achieving above average email list rental campaign response rates.
Vancouver, Canada (PRWEB) July 18, 2012
Future Flow Media released a case study of targeted email advertising usage by financial service providers. According to the report, banks, credit unions, insurance companies, and other providers of financial services are successfully using a new form of targeted email advertising to deliver relevant messages to specific consumer segments, such as those who are: in-market to purchase a new home, planning for imminent retirement, entering the workforce from college, or actively shopping for insurance or other financial services.
The publication identifies the major business objectives of Enriched Email List Rental campaigns by financial service providers as: segment and model target markets, reach consumers at the right time in their financial planning cycle, test market different offers, and grow an in-house email address list.
“Financial services companies are among the most sophisticated and successful users of email list rental campaigns, accounting for about 10% of all targeted email advertising activity we see. With over 150 data selects for our email address list of 70 million opt-in subscribers, financial services marketers are able to create offers that are tailored to very specific consumer audiences. They can target their messages according to consumer profile data such as: location, age, gender, education, occupation, retirement status, marital status and presence of children, income, home ownership, credit rating, usage of online financial services, and more. With that level of precision, financial services companies are achieving above average email list rental campaign response rates,” said Chris O'Neill, Principal Consultant at Future Flow Media.
The financial services industry email list rental report is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries such as: retail, tourism, nonprofit, telecom, healthcare & wellness, and automotive.
About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.