Client feedback has played a big role in developing our new brand image and website architecture.
Detroit, Michigan (PRWEB) July 17, 2012
4D Pharmacy Management, a Michigan based Pharmacy Benefit Manager has launched a new website, featuring robust tools to improve the user experience across the customer spectrum—clients, members, physicians and pharmacists.
Designed to be customer service-forward, the new site is streamlined with improved navigation, so that visitors may quickly access the most popular features from the home page. With one click, visitors can select tools to find a pharmacy, search for information about prescription drugs and “Ask a Pharmacist.” From the home page, visitors can now directly link to online chat with a 4D pharmacist, mail order and access member information.
“4D is always looking for ways to improve the member experience,” said Jeff Polter, Vice President of Account Management/Business Development for 4D Pharmacy Management. “Client feedback has played a big role in developing our new brand image and website architecture. Members are increasingly relying on Web-based information to help manage their pharmaceutical needs.”
4D Pharmacy Management will review website analytics frequently to determine how visitors are engaging with the site and anticipate future member needs.
4D Pharmacy Management (http://www.4dpharmacy.com) is an independently owned prescription benefits manager servicing public and private groups nationwide with its network of more than 60,000 pharmacies. Started in 1988, the Michigan-based company provides a wide range of prescription benefits expertise including formulary development and maintenance, drug utilization review (DUR), rebate program evaluation and monitoring, clinical support, and performance auditing.
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