New York, NY (PRWEB) July 18, 2012
Brand Matter has announced nine new licensees for Caribbean Joe apparel and accessories in a variety of categories. The announcement of the new licensees, which brings the total Caribbean Joe licensees to 20, was made by Rick Platt, President of Brand Matter, owners of Caribbean Joe (http://www.caribbean-joe.com).
Among the nine new licensees, five are debuting new product at retail in 2012 including: 24 Seven International for luggage; Ahava for sun and skincare; Chaby for beach accessories, umbrellas and ponchos; First American Brands, Inc. for fragrances; and Regence Home for accent rugs.
The four companies bringing new Caribbean Joe product to market in 2013 include; Alok Industries for bedding, bath and beach towels; A Marinelli for footwear; Starlight Accessories for sunglasses; and NYAG – currently a licensee for handbags and small leather goods that has added hats to its offerings.
“We welcome these innovative companies into the Caribbean Joe family,” said Mr. Platt. “Each of them makes a great extension of the Caribbean Joe brand and we can assure our retail partners that consumers will be thrilled with the innovative high quality product offerings they are developing.”
Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Caribbean Palms, Island Winds, Lil’ Joe, Jamaica Bay and CJ Breeze trademarks. Products offered include: women’s, men’s and kid’s sportswear; women’s and men’s swim; sunglasses; men’s and women’s fragrances; luggage; shoes; women’s intimates; loungewear and sleepwear; beach accessories; home textiles; kitchen textiles; beach towels; storage solutions; skin care and sun care; small leather goods; watches; headwear; and handbags, in the U.S., Canada and Mexico.
ABOUT BRAND MATTER
Brand Matter is a diversified brand management and licensing company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include Ellen Tracy Bronze & Black Label, and Caribbean Joe. We invest in Brands that maintain a positive emotional connection with consumers. Additionally, we offer strategic guidance in the full spectrum of brand building, marketing and licensing to such world class brands as Carlos Falchi, Field and Stream, Cloudveil and Linens N Things. Guided by expert teams, Brand Matter serves as the catalyst to increase brand value through innovation, marketing, product extensions and licensing partnerships. We manage and market the licensing of our owned and affiliated brands with best-in-class manufacturers, wholesalers and retailers.