Simplifies Co-op Fund Usage for Auto Dealers to Advertise Online

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The New Co-op Department is able to guide dealers through the pain less process of using Co-op Dollars to help fund advertising on the site. Many thousand of co-op dollars go unspent due to the lack of knowledge on the redemption of the refunds from OEM Partners. With the new department in place dealers can use the money faster and easier to help sell more cars in the slow summer months. is taking co-op compliance for online advertising to a new level with display advertising solutions that include a New Vehicle Package that is Make and Model Based. Based on Autoshopper Reporting Data the large audience of new-car buyers will utilize the Internet first during the vehicle-shopping process, these changes will enable dealers to utilize the authority of the site to extend coverage and even drill down to geographic areas. According to our partners, thousands of Co-op dollars go unspent every month, with a lack of participation from vendors.

This opportunity is available to franchise dealers to use with the OEM programs, and does not end on the auto side of the industry; it also carries over into the Power Sports Networks.
One partner that is participating in the program, is a Power Sport Dealer, with this co-op partnership the dealer will extend their reach and be able to grow sales to a new level with the advertising agreement.

About has a 35 year rich history in print and web media and is the parent company to many valued businesses, providing technology, and Web Solutions, including their patriarch product, the Autoshopper Magazine, which still distributes 750,000 copies a week nationally. Included in the products is the most branded, website, which is an online aggregate vehicle site with over three million vehicles and at least 9,000 dealers. They have best in class print publications and web sites for consumers. By catering to consumer needs it allows them control of their shopping and buying experience.

Showcase specializes in a collection of diversified and comprehensive brands, that provides solutions for buying and selling, autos, trucks, boats, motorcycles, RV’s, and Homes. Showcase Publications has a suite of products that cater to over 9,000 Independent and/or Corporate dealers. They have Auto Dealer Blogs, eNewsletters, with more than 20 diversified writers on staff, such as Brand Enthusiast, General Car Buying tips, plus Auto SEO Self Help articles and videos. Every product we offer is low cost and will maximize the Dealer’s potential to sell more cars at a higher gross profit.

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Dani Lunsford
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