This is the perfect demographic to take risks with your marketing tactics.
Huntingdon Valley, PA (PRWEB) July 17, 2012
When it comes to the communication preferences of teens, 93% prefer email and mobile phones, followed closely by Facebook and other social media sites, according to a national survey of 984 high school and college students by the email marketing service AWeber.
Facilitated as part of AWeber's 2012 Email Marketing Scholarship, participants submitted essays and completed a survey about their personal communication tools and habits. The survey's findings provide valuable data for marketers targeting youth, and offer insight into how the average American teen interacts with digital tools.
How Do Teens Communicate?
Key takeaways from AWeber's national survey include:
- Email remains a valuable channel for teens, used by 93% of the survey participants. Of the 93% of teens with mobile phones, 53% use their phones regularly to access email.
- Younger generations live their lives online, with 91% of teens spending up to 30 hours per week on the Internet.
- Teens quickly adapt to the changing technological landscape. When asked how they would react if their favorite communication channel disappeared, 43% of participants mentioned the ability to easily replace one social network with another.
“With younger generations entering the workforce and obtaining disposable income, marketers must take note of their communication patterns,” explained Justin Premick, AWeber's Director of Education Marketing. “To sell to them, it's vitally important to speak their language.”
“This generation lives in a world of evolving technology, and they expect that evolution to continue,” continued Rebekah Henson, Education Marketing Associate at AWeber. “To captivate teens with your marketing message, keep your ideas fresh and creative. This is the perfect demographic to take risks with your marketing tactics.”
An infographic illustrating the survey's findings and key trends is available on the AWeber blog.
AWeber, headquartered in suburban Philadelphia, helps over 100,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. The privately held, debt-free company was founded in 1998. For more information, visit http://www.aweber.com, or follow @AWeber on Twitter and Facebook.