[Use] QR codes...linking them to virtual tours of the property so people can get a feel for the location. Folks searching for a new living space can get a feel for the curb appeal before they've even stepped foot on the property.
Austin, TX (PRWEB) July 25, 2012
The residential rental market is competitive, but there are certain strategies that will increase occupancy rate while simultaneously boosting both renter satisfaction and retention. Read on:
Pretty is as pretty does:
It's important for potential renters see what what an apartment complex looks like...on the outside and the inside. One way to do this is by using QR codes in signage, brochures, and advertisements, linking them to virtual tours of the property so people can get a feel for the location. Folks searching for a new living space can get a feel for the curb appeal before they've even stepped foot on the property. Link to more virtual tours of the different floor plans that are offered. If the community has upgraded interiors, appliances, or even offers wall and flooring options, it's important to let people see that virtually--these are the extras that can seal the deal and warrant premium rates. Links also offer a great opportunity to show off the team and even some satisfied residents. Let the friendly, accommodating staff say "hello" to potential renters and choose a few happy residents to give short, enthusiastic testimonials.
The power of now:
Use short codes to get information out...now! If there's a space for rent, simply post some signage like "For Rent: Text APT to 434211 for details." Potential renters receive an immediate response with pricing, square footage, bedrooms- any details that will help make the lease. This is an easy and immediate way to get information out there and directly into the hands of potential renters--like handing out virtual flyers with simply the push of a button.
Know the audience and wow them appropriately:
Is marketing targeted towards college students? Families? Young professionals? Pet owners?
Answer that question, and create QR codes linked to footage of events and happenings in the community to pique the proper interest. If on the hunt for college kids, why not film some fun at a pool party hosted by the apartment complex? Host a weekly, monthly, or even a holiday happy hour. Get some footage of professional singles as they mingle! If there are amenities like parks and playscapes for dogs and kids offered, market them to families with both. If current residents look like they're having a good time, future residents will be sold. Seeing is believing!
What happens now:
After using a few of these ideas, maybe there is, say, a 99% occupancy rate. How can one maintain this? Thrill renters with little extras...via SMS.
Offer "room service" by partnering with local eateries. Work with neighboring restaurants to offer special deals and regular discounts to residents for deliverable yummies.
Are there nearby businesses to work with that can get the residents, and the residents alone, deals on other necessities? A 2-for-1 dry cleaning coupon texted once every two weeks? Free delivery from the pharmacy for folks who live in the community? Free tennis lessons from a pro on the court or dog training in the community's park? Be creative and always ask for ideas and feedback from residents. (One could even send a quick mobile survey!)
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