Professionals Spend 40% of Time Online Interacting in Peer Communities, According to New Society for New Communications Research Study, “The Social Mind”

The Social Mind Study explores the interrelationships between online content, global communications, information consumption, social media channels and more

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The Social Mind

The findings of this report show how the ‘social mind’ is changing the way we work and play,” stated DiMauro. “The Social Mind study is an essential knowledge for any CEO or marketer trying reach the consumer as the report examines how people are sharing

Palo Alto, CA (PRWEB) July 19, 2012

The Society for New Communications Research (SNCR), a global nonprofit research and education foundation and think tank, announced the results of a new research study, “The Social Mind.” This research explores the interrelationships between online content, global communications, information consumption, social media channels and social networks and changing influence patterns. The research study, which surveyed 300 professionals, was led by three SNCR Fellows, Vanessa DiMauro, CEO of Leader Networks; Peter Auditore, principal of Asterias Research, and Donald Bulmer, vice president of communication strategy, Royal Dutch Shell.

Key findings of the Social Mind Study include:

  • Professionals spend 40% of their time online interacting in peer-based communities, closely followed by interactions with friends (31%), and 13% of time interacting with family online.
  • 65% participate to engage with a professional community of colleagues and peers via social media networks.
  • 80% participate in groups online to help others by sharing information, ideas and experiences.
  • 82% exchange information with professional networks and 78% exchange information online with friends, whereas 37% exchange information with “experts.”
  • Nearly 80% of respondents participate in online groups to help others by sharing information and experiences; 66% participate in a professional community of colleagues and peers; 41% participate in groups to be seen as someone knowledgeable.
  • For seeking information about companies, nearly 50% of respondents said that visiting company websites was most meaningful, 45% read blogs; followed by microblogging (41%), direct email (40%) and information exchange in online groups or forums (41%).
  • Educational information was by far the most frequently shared (61%)

“The findings of this report show how the ‘social mind’ is changing the way we work and play,” stated DiMauro. “The Social Mind study is an essential knowledge for any CEO or marketer trying reach the consumer as the report examines how people are sharing information, how people valuing and trusting information, and how people are sharing information.”

“The findings of this study will enable all marketers and communicators to better understand the importance and relationship between online content and social media and networks and their ultimate impact and influence on behaviors, beliefs, decisions and actions,” added Gina Hernandez, executive director, Society for New Communications Research.

About The Social Mind Study:

The Social Mind research identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium. This research is part of a 3-year on-going study on social communications and influence from the New Symbiosis of Professional Networks. The Social Mind research study clearly defines the characteristics and behavior of social media influencers within social media networks that impact the brand, reputation and potentially the sale of products.

Pages: 22 pages
Copyright: Society for New Communications Research, 2012
ISBN#: 9780982700457

For more information and to purchase a copy of The Social Mind Research Report, visit: http://bit.ly/NcSKgc.

About the Society for New Communications Research (SNCR):

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.


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Attachments

Vanessa DiMauro, SNCR Fellow


Don Bulmer, SNCR Fellow