Doctors Say They are More Responsive to Sales Presentations Given on iPads

MD Mindset presents new insight using data gathered from a survey conducted on 1,500 health care professionals.

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Doctors are more responsive to sales presentations given on iPads

Doctors are more responsive to sales presentations given on iPads

When sales professionals used the iPad in the primary care setting, two-minute sales calls were virtually eliminated. The percentage of two-minute (or less) sales calls dropped from 42.7% to 4.2% when an iPad was used.

Whitehouse Station, NJ (PRWEB) July 17, 2012

MD Mindset®, a life sciences and health care marketing intelligence firm founded by doctors, reports that doctors prefer the iPad predominantly as the visual aid of choice in sales presentations. This and similar information was gathered in a survey conducted by MD Mindset during Q2 and summarized in the new MD Snapshot™ report, iPad Use and Effectiveness: 2012 Syndicated Data Report, which is currently for sale on the company’s website, http://www.mdmindset.com. The company has already recorded sales of the report since its release.

The survey was designed and written by doctors and industry professionals to gain valuable insight from a cohort of 1,500 doctors practicing in 15 different specialties. Survey results offer valuable insight to sales management on how best to deploy a sales force using iPads, and what to expect in sales situations when iPads are used. Sections in the report include doctor demographics, comments on how doctors feel iPads could be used to get them to take action, call performance data, as well as return on investment information on call duration and changing clinical behavior. Detailed information is offered on iPad preferences relating to specialties like oncology and dermatology.

A key finding of the study: When sales professionals used the iPad in the primary care setting, two-minute sales calls were virtually eliminated. The percentage of two-minute (or less) sales calls dropped from 42.7% to 4.2% when an iPad was used.

The survey was conducted electronically using a proprietary data collection and analysis methodology developed by MD Mindset along with academicians and industry experts.

“With less time to see sales professionals, doctors need better visual aids to assimilate important information that may assist them in changing their clinical or prescribing behavior,” says Peter Shaw, M.D., the president of MD Mindset. “We are particularly attuned to what doctors need from sales people because we relate to doctors as peers,” he added. MD Mindset created a Nationwide Network of Specialists™ with 170,000 health care providers from all specialties, many of whom do not participate in market research.

The iPad Use and Effectiveness: 2012 Syndicated Data Report is 54 pages. Optional MD Snapshot reports are available for iPad use and acceptance in specific specialties, including allergy and immunology, dermatology, infectious diseases, internal medicine and family practice, neurology, oncology, pediatrics, psychiatry and surgery. To get a copy, visit the MD Mindset website at http://www.mdmindset.com/syndicatedreports.html, or call 1-800-334-6578.

About MD Mindset
MD Mindset is a data-driven company that uses sophisticated analytics to help Life Sciences Companies understand the unique factors that influence Health Care Professionals in their clinical and prescribing behaviors. We take a proactive approach to develop and deliver sales and marketing solutions proven to increase HCP access and grow market share.


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