EQ Interactive Media Redefines Interactive Video With Its Content Focused Platform

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Company Launches to Take Interactive Video Beyond Technology

July 18, 2012 - EQ Interactive Media (EQi Media), a creative studio that creates original branded programming, unveils its trademarked and patent-pending platform to crack the code on true video interactivity.

Currently, “interactive video” is used to describe any interaction between the content and audience, such as the third-screen interaction with Twitter, Facebook and GetGlue. EQi Media is taking that interactivity into real interaction, with video that has already been produced but where audiences can change and create a different piece of video content.

In the age of digital media, “interactive” is the hot buzz word that gets applied to any new technology that breaks onto the third screen. While many of the social media start-ups and company are looking for ways to integrate video in hopes to further monetize platforms, the interactivity is a flat, one-way system that only allows consumers and viewers to respond and not interact with the content itself.

“While moving pictures and videos have evolved since the 1900's, there has been little change in that the videos itself are static once they have been produced,” said Millan Sur, CEO and founder of EQ Interactive Media. “While technology continues to advance in interactive capabilities, the content itself is limited by traditional video production of cost and time. EQi Media has a trademarked and patent pending production process that shifts the production limitations for interactive video, and puts the power in the viewers’ hands.”

The EQi Media platform is a solution to bring the social media generation’s desire for instant feedback and validation from content providers into reality. Audiences want ownership and control over content, and the EQi Media platform bridges the viewers and the original content creators.

Millan added, “true interactivity with actual content has to come from the content production side, not just through technology alone. EQi Media’s interactive branded video platform creates a healthy ecosystem between the media industries as a way to monetize and incentivize true engagement.”


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Jeremy Pepper

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