Burbank, CA (PRWEB) July 18, 2012
Sanctuary Clothing Announces Licensing Deal for Intimates
Burbank, CA, July 18, 2012 – Sanctuary Clothing announces the new partnership with Los Angeles based lingerie design and manufacturing house, ESP Group, Ltd. to produce and distribute the new intimates collection, Sanctuary Femme.
Sanctuary’s Creative Director, Debra Polanco, worked closely with ESP Group to ensure the seamless design link of Sanctuary Clothing to Sanctuary Femme, which officially launches at Curve tradeshow in Las Vegas this August – Booth 230. The categories include free spirited daywear: bralettes, bandeaus, boykinis as well as tanks and slips along with loungewear items like the jet set pajama sets and loungewear tops and bottoms in luxurious fabrications. With the line currently available to be shown at Sanctuary’s Los Angeles and New York showrooms, initial orders have already been confirmed with Bloomingdales for November 2012 delivery with other department stores, specialty stores and e-commerce sites to follow, as well. The price range at the retail level begins at $16.00 up to $78.00.
When asked why Intimates now, Debra answers with “The why is with the importance of underpinning, the importance of layering head to toe with pretty little things. Intimates is a natural evolution of our core brand, and ESP Group’s expertise in this market is a perfect match for us to design and produce quality pieces that the Sanctuary girl has grown to love.” Mirroring Debra’s enthusiasm, Paul Fitzpatrick, President of ESP Group added, “We are excited to partner with Sanctuary Clothing as it is a great opportunity to expand on their already established success and loyal audience by offering an intimates collection that reflects the line’s vintage inspired detailing and effortless wear ability.”
About Sanctuary Clothing
Launching the line in 1997, Sanctuary immediately established itself as a “Master Pant Maker.” This success was the perfect platform to evolve the collection into the lifestyle brand it is today offering customers an eclectic and vast array of ageless core and fashion pieces; designed by Debra Polanco. Sanctuary Clothing is distributed in National department stores, specialty chains, boutiques, e-commerce sites, and their own site http://www.sanctuaryclothing.com.
About ESP Group, LTD
ESP Group, Ltd. and their related companies have been in the business of designing and marketing men’s, women’s, and children’s underwear, sleepwear, and loungewear for the past 30 years. The corporate office and distribution center are located in the Los Angeles area, and an overview of product lines can also be seen at their showroom in New York City.