Renewed activity in downstream building and retail markets will spur demand
Los Angeles, CA (PRWEB) July 17, 2012
The Manufactured Home Wholesaling industry supplies prefabricated houses or components of mobile homes to dealers and land developers, which then sell to consumers. Firms also wholesale a range of construction materials to contractors, large retail hardware chains and small independent hardware stores. Such materials include glass products, wire products, plaster products, awnings and ornamental ironwork. According to IBISWorld industry analyst Andrea Alegria, “The sales of manufactured homes and prefabricated building components generate about 35.0% of annual industry revenue. Glass product sales account for about 30.0% of revenue, with the remainder derived from the sale of gypsum building materials, awnings, ornamental ironwork and fencing products.” Most of the industry sales are to retailers who then on-sell the product to the final consumer. The industry is highly fragmented, composed of many small-scale establishments serving narrow regional markets. The degree of industry concentration is estimated to have climbed since the early 2000s, partly due to the exit from the industry of smaller players when the manufactured home market contracted sharply. Increasing competition from manufacturers expanding and establishing retail locations has also pushed many companies out of the industry. Current major companies include USG Corporation and American Builders & Contractors Supply Co.
The Manufactured Home Wholesaling industry has been challenged by the slump in construction activity and the continued preference of consumers for traditional housing, which has contributed to weak demand for manufactured homes. “As construction activity ground to a near halt, contractors and retailers reduced their purchases of building materials from this industry,” says Alegria. “The economic recession's impact on income levels and the significant tightening of lending practices also deterred people from purchasing manufactured homes, further hurting industry revenue.” Consequently, revenue is expected to decline at an average annual rate of 4.8% to $11.7 billion in the five years to 2012.
The industry experienced declining revenue from 2007 through 2010, with the steepest decline occurring in 2009 during the peak of the economic recession. The industry rebounded in 2011 as economic recovery translated into slightly improved employment and per capita disposable income levels, and spurred some construction activity particularly in the home remodeling markets. This has caused demand for building construction materials wholesaled by this industry to improve.
Anticipated revenue growth over the next five years will largely be driven by demand for building materials from downstream construction industries, and from repair, maintenance and replacement of existing manufactured homes. Although demand for new manufactured homes is expected to remain weak, improved income levels are expected to generate higher sales of manufactured homes in the five years to 2017. For more information, visit IBISWorld’s Manufactured Home Wholesaling in the US industry report page.
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IBISWorld industry Report Key Topics
The industry wholesales manufactured homes and other prefabricated buildings and a wide range of construction materials such as glass products, wire products, plaster products, awnings and ornamental ironwork. The construction materials sold by this industry are generally supplied directly to retailers and construction contractors, while industry firms generally sell manufactured homes to consumers via dealers.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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