Your resume is an essential marketing tool. Placing it on a widely-used business networking site like LinkedIn can increase your exposure to hiring companies, and thus boost your chances on the job market.
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Sydney, AU (PRWEB) July 17, 2012
LinkedIn is the number one business networking and recruiting site, reveals a new study released by Bullhorn Reach, a 13-year old Boston-based company that specialises in providing software and tools for online recruitment. The study shows that among the most commonly used business and social networking sites — LinkedIn, Facebook, and Twitter — LinkedIn is the online community that is by far most often utilised for business purposes, with 48% of recruiters exclusively using the website for business recruitment. As more companies and employers rely on business platforms for staffing needs, Kylie Hammond of Resumes Australia advises jobseekers to keep professional resumes in sync with their LinkedIn profile.
Ms Hammond, an expert career and interview coach, who is also the founder and CEO of the Australian resume writing consultancy, believes that business networking websites offer visibility for both hiring companies and applicants that would have been considered impossible in the past. The magnitude of this visibility provides aspiring jobseekers more opportunities as companies turn to business and social networks for recruitment. Surveys from various groups confirm Ms Hammond’s views; LinkedIn reports that more than 60% of polled financial advisors have used the business site to gain new clients, while Lab42, a Chicago-based market research firm, states that entry-level applicants use the website to look for jobs 24% of the time.
Because of its valuable services, LinkedIn is continually gaining favour among companies and applicants, a sentiment that is reflected by the company’s membership trends; statistics show that the networking community of 161 million grows by about two new members per second — a rate that adds more than 170,000 to the site’s population per month. However, Ms Hammond cautions applicants that having a LinkedIn profile is not enough, and states that having a well-written executive resume or professional CV is still of paramount importance in the application process:
“Your resume is an essential marketing tool,” Ms Hammond reasons, “Placing it on a widely-used business networking site like LinkedIn can increase your exposure to hiring companies, and thus boost your chances on the job market.”
Ms Hammond also believes that linking resumes to business and social networks is not the only thing that jobseekers must do. She stresses that it is essential to post an exceptional resume, and urges applicants to make use of high-quality resume writing services, especially since competition for jobs nowadays has become really tight. Ms Hammond asserts that while increasing visibility on the Internet can help people find jobs, effective resumes are still key to securing a good one:
“Your professional resume becomes one of the most important documents in marketing yourself to future employers. It will help you take control of the number of interviews you get. Your executive resume also plays a vital role in the salary you can command, and can influence the quality of jobs offered to you. Even if you have a network of contacts that can introduce you to opportunities, you will still need a professional resume to most effectively present your expertise, experience, skills, and qualities.”
With the world’s growing dependence on the Internet, it appears that competing for jobs will increasingly be taking place in a digital arena. But even as progress is headed towards online recruitment, traditional application materials, such as a well-written resumes, will continue to play an important — and irreplaceable — role in business.