Matrix Nutrition – A Company Getting Bigger, Stronger, and Better

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Matrix Nutrition shows an increasingly strong position within the UK supplement industry – a business making millions of pounds from protein shakes and weight loss pills. The ethos of honesty from within that brought it to its current elevation has resulted in the greatest level of sales in the company's history to date in June 2012 (Matrix Nutrition, 2012).

Matrix Nutrition - building better bodies

From its inception, the focus of Matrix Nutrition has always been honesty. I honestly believed that world-beating quality supplements can be sourced, manufactured and distributed in the UK at an affordable price.

As an owner of a highly successful online supplement company, Adam Latham has placed a great deal of belief in the importance and validity of performance supplements as a successful way to build business alongside helping customers build muscles and lose weight.

However, despite the vast range of supplements available, he was not satisfied with the products on the market and the overall customer satisfaction and reviews of the protein shakes and slimming pills being sold. As a result he realised that there was an opportunity to provide a worthy fill to the gap he observed in his own market.

In 2009 Matrix Nutrition was born.

Speaking about the company’s success Latham stated, “From its inception, the focus of Matrix Nutrition has always been honesty. I honestly believed that world-beating quality supplements can be sourced, manufactured and distributed in the UK at an affordable price. I know this because that is what we at Matrix Nutrition always have done and always will do.”

Of great importance to any new supplement company is the capacity to get their protein shakes and into the hands of the consumers. This requires a strong evidence base and an effective strategy for marketing otherwise even a great company is destined to languish as an unknown in the sea of competitors. As a result Matrix Nutrition has worked tirelessly on ensuring that it has enhanced its market position through simple word of mouth, magazine advertising and effective utilisation of social media. People now know that if they're looking to build muscles, Matrix Nutrition is the place to go to.

Matrix Nutrition is aiming for global brand recognition – the brand is currently distributed freely within the EU but the volume of requests for acquisition and supply provision beyond that is such that the need to allow expansion is rapidly becoming a necessity. Adam Latham believes that strong foundations closer to home are responsible for this opportunity for growth.

“Matrix Nutrition has chosen to distil information such as performance enhancement and define it in terms of the outcomes that all athletes can quantify and relate to their individual pursuits. A gain in strength, for example, can mean more weight, increased, or decreased recovery. The value of each is of different importance in different sports and training programmes.”

This is especially vital in an industry that is no longer confined and defined exclusively by bodybuilders. The want to improve nutrition, enhance body composition and generally become fitter and healthier is now the pursuit of the vast majority of the population and the acceptance and utilisation of supplements to assist this process in ever increasing. Any supplement company wishing to remain cogent has to tread the fine line between sport specific advanced knowledge and application of sport nutrition and mainstream health food accessibility. Those that fail often become either too niche or risk the loss of credibility from hardcore athletes.

Finally, Matrix Nutrition seem to recognise that, as with all supplement companies, there is a growing need to clarify the level of transparency, integrity and ultimately accountability.

Adam Latham clarified the position of the company in saying that “All ingredients, ratios and quantities clearly written and explained.”

The capacity for empty promises and sale of snake oil reduces trust. In an industry responsible for sustaining and improving the physical well-being of millions of athletes pursuing ever greater goals this trust will define a companies value, and ultimately financial success.

This is one of Matrix Nutrition's strongest assets.

For more information please visit http://www.matrix-nutrition.co.uk or call 01253 729732.

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