Securesafe Follows Entrustet Purchase With Buy Up Of U.S. Competitor Lifeensured

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DSwiss, founders of SecureSafe, a Switzerland based online data safe service, announces today the acquisition of New York City-based digital asset and estate management company LifeEnsured. The acquisition marks DSwiss’ second acquisition of a U.S. based competitor in 2012 and positions the company as the leading Data Safe and digital estate planning service.

“Our second acquisition of a U.S. based digital asset management company this year furthers our commitment to providing Data Safe services to U.S. customers and industry partners.” Christian Schwarzer, CEO, DSwiss

LifeEnsured’s service helps consumers take ownership of their online accounts, makes sure any money in online payment systems is transferred properly and passes on files, documents, usernames and passwords to trusted beneficiaries after death. Since 2010, LifeEnsured has partnered with US based estate planners, death care professionals and life insurance institutions to deliver a comprehensive end of life digital asset management service.

The Swiss company DSwiss continues to focus on growth. LifeEnsured’s offerings complement SecureSafe’s existing data inheritance and high security data password storage services. Commenting on the acquisition, Christian Schwarzer, CEO of DSwiss said: “Our second acquisition of a U.S. based digital asset management company this year furthers our commitment to providing Data Safe services to U.S. customers and industry partners.”

Currently, the SecureSafe service has attracted many US customers who appreciate the benefits of Switzerland’s well-known privacy and data protection standards. Michael Aiello, Founder of LifeEnsured, therefore sees great benefits for the existing LifeEnsured customers: “LifeEnsured’s customers and partners will be happy to enjoy SecureSafe’s Swiss-based data protection standard and broad feature set.”

All existing LifeEnsured customers will be able to transfer their data to a SecureSafe account where they will not only benefit from the data inheritance features but also the file and password safes that can be accessed at anytime and anywhere via a PC or the services’ free iPhone and iPad apps.

Notes to Editors

About DSwiss and SecureSafe

SecureSafe was developed by DSwiss Ltd. and provides an online data safe service for password and document storage. The high-security online data storage service with a built-in data inheritance feature provides users with a safe repository for important digital assets and passwords with the option to access their account online or via an iPhone or iPad.

Founded in 2008, DSwiss Ltd. is an independent corporation with headquarters in Zurich, Switzerland. The company specializes in high-security Internet services and the long-term preservation of digital assets. DSwiss offers companies the ability to quickly and safely implement an Internet data safe as a digital online vault for their customers or as a secure delivery channel for important digital documents.

Free accounts can be opened at: http://www.securesafe.com The free iPhone and iPad app can be downloaded from the Apple iTunes store at: http://itunes.apple.com/en/app/securesafe/id359102857?mt=8

Photos and screenshots are available in our press kit: http://www.securesafe.com/en/press-kit.html

About LifeEnsured

LifeEnsured (http://www.lifeensured.com) allows consumers to create a list of online accounts and computer files and direct LifeEnsured to manage these digital assets when the user passes away. Founded in 2010 in New York’s NYU-Poly Bloomberg Technology Incubator, LifeEnsured helps estate planners, death care professionals and life insurance institutions deliver comprehensive end of life digital asset management services.

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Andreas Jacob
SecureSafe
+41 44 515 11 11
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Michael Aiello
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