San Jose, CA (PRWEB) July 18, 2012
Posiq, the leader in restaurant customer relationship management (CRM), today announced that Point of Sale (POS) channel sales executive Joel Snyder has been appointed to its Advisory Board. Snyder brings over 30 years of experience in developing POS channel and value added reseller (VAR) opportunities from Posiflex, Squirrel Systems, IPOS Marketing and recently Aldelo, where he helped shape strategic direction leading to the organization’s launch of its XERA POS systems
“It’s rare that you find someone who possesses a deep hospitality hardware and software systems sales background and also has the vision to see where your business and the restaurant industry are headed,” Said Rick Onyon, founder and CEO of Posiq. “Joel is one of those executives, and I’m very excited to have him join the team. His relationships and skill set, combined with a deep understanding of the potential intersection between restaurant POS systems and new cloud and mobile technologies, will help us accelerate our mission of improving connections between restaurateurs and their customers.”
“I’m excited to be a part of launching a new standard of sales, marketing, advertising and customer retention for the restaurant industry,” said Snyder. “Posiq has tapped into an unexplored niche within the POS field – linking the sizable POS hardware and software market with new cloud and social media technologies. This is an opportunity to change the dynamics of the entire POS VAR ecosystem, and I’m excited to come on board at this time.”
Snyder is a Managing Partner for IPOS Marketing, where he is responsible for providing marketing direction and consulting services to organizations that supply, sell and support products and services for the POS market across North America. At Aldelo, Snyder led vendor and dealer relationships for the organization’s XERA line of POS systems, and was instrumental in championing numerous third-party and strategic partner programs that led to the product line’s rapid growth.
Prior to Aldelo, Snyder served as director of sales for Posiflex, a leading POS and industrial touch terminal manufacturer and supplier, where he was responsible for developing two of the organization’s (now) largest accounts: Open Table and First Data. Snyder also managed regional sales for POS developer Squirrel Systems, as well as managed sales for Datasym and Micros Systems.
Posiq provides practical and relevant customer relationship engagement and management tools for the restaurant and hospitality industry. Posiq’s innovative PosiqCRM software combines social, mobile and open cloud technologies with existing restaurant POS systems to improve understanding of customer behavior and preferences and create opportunities for increased revenue. Posiq delivers simple-to-use and effective POS-ready software to enable diner insights, promotional outreach, campaign efficiency reports and financial measurement.
Posiq was launched in 2011by Richard Onyon, a technology industry veteran – who also happens to own a successful restaurant & pub in San Jose, CA. You can meet the rest of the Posiq Team here, or follow us on Facebook and Twitter.
Jennifer Shanks for Posiq
e. js (at) jennshanks (dot) com
e. press (at) posiq (dot) net