Cequent Consumer Products Launches New Logo for Laitner "Quality Cleaning Tools" Brand at Chicagoland Speedway July 21, 2012 on Brad Keselowski Racing #29 Laitner RAM

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Cequent Launches NEW logo for its cleaning tools brand Laitner on the #29 Laitner/PlanITDIY Ram racing at ChicagoLand Speedway with NASCAR driver Parker Kligerman. Driver autograph event planned for fans.

I am thrilled to debut the Laitner brand and introduce PlanItDIY.com to the Camping World Truck Series, said NASCAR driver, Parker Kligerman of Brad Keselowski Racing.

For Immediate Release-
Parker Kligerman, NASCAR driver of the #29 Laitner Cleaning Tools, (http://www.Laitner.com) PlanItDIY.com http://www.planitdiy.com BKR RAM Truck will be racing in the Camping World Truck Series at Chicagoland Speedway on Saturday July 21st. There are two reasons Kligerman’s truck is special this week. One – is the debut of the new logo for Laitner, a company recently purchased by Cequent Consumer Products (CequentConsumerProducts.com) who is for the first time replacing its “Reese Towpower” towing products brand on the truck’s hood. The other reason Kligerman’s truck should attract attention is that it represents a new partnership between Cequent Consumer Products and PlanItDIY.com with the addition of the PlanITDIY logo on the side panel of the truck.

“We are excited to partner with NRHA PlanItDIY and welcome them to a fun NASCAR weekend as a partner on the #29 truck, during which we will also proudly debut the new logo for our Laitner quality cleaning tools brand,” said Shannon Ketvertes, Communications Manager, Cequent Consumer Products. Earlier this year, Laitner was acquired by Cequent – a business move that has already helped Laitner expand its retail reach. “NASCAR fans, should check out Laitner.com this week to see a video featuring NASCAR drivers Parker Kligerman and Brad Keselowski for Laitner Flex Sweep push brooms,” Ketvertes said. They can also follow to win prizes when they follow Laitner on Facebook http://www.facebook.com/pages/Laitner/460753517282012

To celebrate the partnership, Kligerman and the #29 Laitner, PlanItDIY RAM truck will make a special appearance at Village True Value Hardware located at 835 Burlington Ave. Western Springs, IL 60558, on Friday, July 20th between 11a.m. and 1 p.m. CST. Fans will be treated to autographs and pictures, NASCAR ticket drawings, free give-a-ways from PlanItDIY and Lainter quality cleaning tools and entertainment from radio station WCCQ.

“Chicagoland Speedway is one of my favorite mile and a half tracks that we race on all year.We tend to run well here,” said Kligerman. “I am thrilled to debut the Laitner brand and introduce PlanItDIY.com to the Camping World Truck Series.”Kligerman is currently ranked fifth in the NASCAR Camping World Truck Series driver/owner point standings, only 47 points behind the leader.

Watch the race from Chicagoland Speedway this Saturday. Live coverage will begin at 7:30 pm ET on SPEED. The race will also be heard on the Motor Racing Network and Sirius Satellite Radio Channel 90.

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About Laitner
Product excellence and Quality Cleaning Tools TM is a Laitner tradition. It originated with the creation of the Laitner Brush Company in 1855, and has been carried on through multiple generations of employees who have made quality and personal craftsmanship a way of life. Laitner, is now a brand of Cequent Consumer Products of Solon, Ohio, a leading automotive aftermarket products company, since its acquisition in 2012. Cequent will continue producing and innovating Quality Cleaning Tools TM, while expanding distribution to reach more retailers and consumers. Visit http://www.laitner.com

About PlanItDIY.com
PlanItDIY is a consumer-awareness and marketing campaign promoting the benefits of shopping at local, independent home improvement stores. Created by the nation’s 36,000 independent home improvement retailers, the primary component of this initiative is PlanItDIY.com, a website where consumers can watch how-to videos and find project information for the most popular do-it-yourself home improvement projects. It also features the nation’s most complete store locator of independent home improvement retailers. For more information visit http://www.nrha.org or http://www.PlanItDIY.com.

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Shannon Ketvertes
Cequent Consumer Products
(440) 264-3968 (440) 519-8066
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