K.I.D.S. And Gerber Childrenswear Join Forces To Launch Special Promotion Created To Aid Children In Need

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Leading marketer of infant and toddler apparel expands support for one of America's largest child-focused charities to help provide brand new clothing for poverty stricken children in challenging, often desperate situations

If $10 of every $40 purchase you made was donated to help children in poverty and distressed situations, would it help make a difference in the lives of America's less fortunate kids? Gerber Childrenswear LLC, a leading marketer of high quality infant and toddler apparel and related products, not only thinks that idea will work, but for the next 22 days, they are going to prove it.

Gerber Childrenswear (http://www.Gerberchildrenswear.com) , a dedicated supporter of Kids In Distressed Situations (K.I.D.S.) for more than 20 years, has created a special promotion that can result in donations of up to $150,000 of their product to the charity, whose mission is to provide new product to help children and teens living in poverty and tragedy .

According to Gary F. Simmons, CEO and President of Gerber Childrenswear LLC, "We developed a strong partnership of support with K.I.D.S. for many years and this new fund-raising campaign is a further extension of our product donation program. No other charity does what K.I.D.S. does, aiding a network of more than 1,000 social service agencies in communities across the country."

Simmons explained that for every customer sale of $40.00 or more placed from July 9 through July 31, 2012 on the company's new retail website - http://www.GerberChildrenswear.com - the company will give $10.00 in product to K.I.D.S.

Kids In Distressed Situations (K.I.D.S.) - http://www.kidsdonations.org – is one of the largest child-focused charities in America, providing brand new essential products, including clothing, shoes, coats, books, and much more to local charities for distribution to children and teens struggling with poverty and tragedy. Through generous donations of product from companies like Gerber Childrenswear, K.I.D.S. improves the well-being and self-esteem of millions of those children.    

David Coleman, Interim President of K.I.D.S. said, "We are grateful to Gerber Childrenswear for their very generous support that will help K.I.D.S. make a difference in the lives of thousands of America's less fortunate children."

Now in its 27th year, K.I.D.S. has formed partnerships with manufacturers, retailers, licensees and social service agencies nationwide to provide $1 billion in new apparel to improve the quality of life for more than 5 million impoverished children in America each year. K.I.D.S. maintains a three percent overhead that enables 97 percent to go directly to those in need of assistance, for which it is listed in the Forbes 200 Top Charities and the national Better Business Bureau's top charity rankings for the last four years.

The non-profit received a four-star rating for the last five years from Charity Navigator. Readers interested in learning more about K.I.D.S. are invited to visit http://www.kidsdonations.org.    

EDITOR'S NOTE: For more information about K.I.D.S., please contact Nancy Trent or Pamela Wadler at 212-966-0024 or email pam(at)trentandcompany(dot)com.

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Pamela Wadler
Trent & Company
212-966-0024
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