I am excited about the opportunity for a new vision and approach to marketing the city as a destination,” said Mark Romig, President and CEO of NOTMC. "We believe Dentsu will tell the story of New Orleans in a very compelling way.
New Orleans, LA (PRWEB) July 17, 2012
After consideration of qualifications from eight advertising agencies, Dentsu America has been awarded the New Orleans Tourism Marketing Corporation (“NOTMC”) marketing agency of record contract for the year 2012/2013. A marketing task force, made up of several board members and industry leadership made the recommendation to the NOTMC board of directors.
“I am excited about the opportunity for a new vision and approach to marketing the city as a destination,” said Mark Romig, President and CEO of New Orleans Tourism Marketing Corporation. “Dentsu America has a history of successfully engaging consumers and connecting people with brands through their use of innovative technology and strategic thinking for some 20 travel and tourism brands. We believe that their fresh thinking will allow us to tell the story of New Orleans’ unique and authentic culture in a very compelling way. In addition to bringing us the strength and collaboration of an international agency, we will continue to emphasize our local focus through New Orleans-based Spears Consulting Group as Dentsu America’s local agency partner”
The account represents Dentsu America’s second win in travel and tourism since May when it was tapped as global agency of record for the oneworld Airline Alliance, prevailing in a three-month review for the brand’s strategic brand messaging and creative development as well as media planning duties worldwide.
Dentsu America CEO David Cameron said, “We look forward to working with NOTMC and have a very aggressive plan to help New Orleans dramatically increase the number of visitors and visitor spending. New Orleans is one of the world’s most magical destinations. Rich in romance, mystery, history and much loved for its culture, cuisine, and spirit, New Orleans is a world class destination. This campaign will make more people more aware of what New Orleans offers and keep the city’s allure front of mind.”
This was the first review of agencies since 2001. Peter Mayer Advertising, with GMc&Co Inc. held the agency of record contract for the past eleven years.
Romig added, “We are very grateful to the teams at Peter Mayer Advertising and GMc&Co. for their years of service to NOTMC and to the promotion of New Orleans. Their love for New Orleans is obvious, and we wish them the very best in the future.”
The marketing task force included various hotel, restaurant, and attraction executives from the NOTMC board. A representative from the New Orleans Convention and Visitors Bureau and a representative from the City’s Office of Tourism were invited to join the group for the presentations.
“There truly are no borders when it comes to creativity as we build a stronger economy and more jobs,” said NOTMC Board President Darryl Berger. ”I wish to thank the marketing task force for its focused efforts during this process. I am also looking forward to working with Dentsu America’s innovative vision which will be needed to get us to our 2018 goals for adding thousands of jobs to our economy, and seeing increased levels of visitation and visitor spending.”
The full board ratified the recommendation at its July 17th board meeting and signed a letter of intent with Dentsu America and the Spears Consulting Group. Peter Mayer Advertising will continue to work on a project basis on upgrades and improvements to the GoNola mobile app and on the Super Bowl media and fan guides. GMc&Co. will complete project work in support of the Treme Bicentennial.
About New Orleans Tourism Marketing Corporation
The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year. Annually, NOTMC’s marketing campaigns include strategic print, broadcast, and Internet advertising and public relations. Web sites: http://www.NewOrleansOnline.com; NewOrleansMuseums.com; RadioFreeNeworleans.com; GoNola.com. Social media:Facebook.com/NewOrleansOnline; Twitter.com/visitneworleans.