"A major goal... is to determine the most effective response model for each channel and allocate resources accordingly."
Erie, PA (PRWEB) July 20, 2012
Paramount Direct Marketing recently brought a new managed property on board earlier this year: AAA Pre-Movers. The average new homeowner has a $15,000 budget for improvements to their new home, of which they will spend more than 50% of before the move. These prospects can be reached before they sell and move. Thus, reaching them while they are in an emotional and crucial decision making stage of their lives. However, we thought it very important to highlight another important use for this mailing list… Many companies are discovering the value of using this list of pre-movers to flag their own databases of individuals that are getting ready to move. Thus, allowing them to more intelligently target their own largest source of revenue – Their own paying customers. Pre-movers have special needs and depending on the product or service that is being offered, they can now be more easily targeted or perhaps excluded from a marketing campaign.
Direct mail, email and telemarketing lists are becoming increasingly complicated, challenging mailers with a confusing array of choices and segmentation capabilities. It is important to make sure that marketing campaigns take advantage of the most effective list segments available. There are so many choices available when it comes to mailing lists on the market today that it may seem a bit daunting.
The success of a marketing campaign largely depends on who it is mailed to. If this is not considered in-depth, the entire process may fail. Terms such as, “multi-channel marketing” can mean something different from one client to the next. A major goal of Paramount Direct Marketing is to determine the most effective response model for each channel and allocate resources accordingly.
In today’s marketing environment, it is so important to reach out to potential customers multiple times across multiple channels – this helps to build customer trust, brand recognition and even develop the emotional connection to a particular brand or product which entices a customer to buy. On average, a person is exposed to 2,904 media messages per day but only pays attention to 52 of these and will remember only four.
Many do not realize the importance of choosing a list provider that not only has the diversity to reach the exact target audience but also to allow the highest level of penetration within your markets. Paramount Direct Marketing assists in developing and implementing list acquisition and database management programs. Targeted campaigns help to reach specific audiences and thus will boost sales and increase a client’s customer base.
Kristin Genovese, President of Paramount Direct Marketing, says: “Selecting the right Data Provider is key because they will make customized recommendations for specific campaigns and help focus on lists that will be responsive. Paramount specializes in targeted list recommendations. Every Account Executive here has a minimum of 10 years’ experience in the industry. Our core strength is our list knowledge - the ability to identify, segment, locate, quantify and target the most important marketing prospects for each offer.”
Paramount is located in Erie, PA and has been providing targeted mailing lists since 1972. Call us today at 800-723-5478 and ask for one our dedicated reps to assist you with your mailing list needs or email: info(at)paramountlists(dot)com. Visit us at http://www.paramountlists.com.