Corsential ULC Trademarks Closed Loop® Customer Experience Management

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This unique service recovery and coaching process drives increased effectiveness of Net Promoter Score and customer experience programs.

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Closing the customer feedback loop is a relationship-building strategy we recommend to all our Customer Experience Program clients.

Corsential is pleased to announce that the company has officially trademarked the term Closed Loop® in reference to the organization’s distinctive service recovery process. The Closed Loop® process is a foundational part of Corsential’s industry leading Customer Experience Programs, and an integral aspect of customer experience management as a practice.

“Closing the customer feedback loop is a relationship-building strategy we recommend to all our Customer Experience Program clients,” says Derek Bildfell, Corsential CEO. “Trademarking the term further reinforces our confidence in this process and our commitment to providing insightful and actionable customer experience management solutions to our clients that will drive loyalty, growth and profit.”

Closed Loop® customer experience management, also known as “closing the customer feedback loop,” refers to the process of gathering customer or client feedback; following up with at-risk customers to gain additional insight and to save relationships; acting strategically based on feedback and learnings; coaching employees and continuing the process.

Integrating the Closed Loop® process into an organization accelerates commitment to service recovery, and facilitates a customer-centric culture where staff are committed to taking tangible steps to improve service, and implement positive change at the front line and cross-functionally to ensure each and every client has a consistent, memorable experience.

About Corsential

Corsential is a market research and customer experience firm that helps build stronger relationships between its clients and their customers in order to improve customer commitment, facilitate growth, and advance overall company profitability and market share. Corsential offers both consumer and B2B customer experience management solutions, in addition to staff training, analytics and high quality data collection. Our programs gather customer and client feedback, and report the insights in an interactive and actionable manner that drives smarter strategic decision-making, improved marketing, and positive change on the front-line and throughout your organization for an improved customer experience. Corsential is a division of Greenwich Associates - a research-based strategy management services firm for financial professionals.

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Andrea Loziuk
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