SheROX Toyota Triathlon Kicks Off July 29 in Detroit

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The fastest-growing women's triathlon series empowers thousands of female athletes.

WHAT:
SheROX Detroit is a female-only sprint distance triathlon that is one of the eight events of the SheROX Toyota Triathlon Series. Toyota joins the race series as the title sponsor. “Over the last five years, SheROX has become the race-of-choice for women looking to embrace the challenge and excitement of triathlon,” said Richard Adler, CEO, Philadelphia Triathlon, LLC -- producer of the SheROX Series.

Online registration for the triathlon is now open and participants can register online. The Athlete Information Guide for the race will be available to athletes one week prior to the event.

The series is unique not only because it is women-only, but also because of the SheROX Mentor Program. This program is used to ensure race participants have a positive event experience from the moment they begin training to the moment they cross the finish line. In this event, an experienced triathlete is paired with an amateur racer to answer questions and offer ongoing support as race day approaches.

WHERE:
Belle Isle Park
Shadownook Street
Detroit, MI 48207

The triathlon course is set entirely on and around the 985 acres of Belle Isle, the largest island park in the United States and the tenth-largest municipal park in the United States. The island is located in the middle of the Detroit River on the Michigan/Canadian border, which is three miles east of Downtown Detroit off Jefferson Avenue. It can be accessed by crossing the MacArthur Bridge on East Grand Avenue.

WHEN:
July 29, 2012

5:00 a.m.—Transition area opens

7:00 a.m.—Race begins

8:30 a.m.—Post race celebration at the finish area

DETAILS:
Sprint—
.5 mile swim
12.4 mile bike
3.1 mile run

Super Sprint—
.25 mile swim
6.2 mile bike
1.5 mile run

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of July 17, 2012, the Company operated 105 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

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Karen Jayne Leinberger
Life Time Fitness
952-229-7162
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