GAF is Awarded the Women’s Choice Award by WomenCertified® for Excellence in Brand Experience

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WomenCertified announced today that GAF has been awarded the Women’s Choice Award for its roofing products. WomenCertified® the Voice of the Female Consumer conducted a survey among its customers and found that 9 out of 10 of their customers would highly recommend their brand to others.

WomenCertified embodies the collective opinion of female consumers and strives to simplify her choice by identifying brands other women would highly recommend. Those brands with extraordinary high recommendation scores are then recognized with the Women’s Choice Award and then carry the Women’s Choice Award seal as a symbol of empowerment for consumers.

“Female homeowners deserve to know which brands they can trust when investing in home improvement products. GAF is a gold standard when it comes to meeting her high standards of quality and service. We are proud to award them the Women’s Choice Award by WomenCertified, which will simplify a woman’s choice when selecting a roofing brand she can trust.” said Delia Passi, Founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

As part of the GAF qualifying survey, WomenCertified surveyed over 100 roofing contractors that verified that GAF met or exceeded the expectations of their female customers. These standards were confirmed through a WomenCertified survey with GAF scoring excellent in several areas including the likeliness that women consumers would recommend GAF products to their family and friends. In fact, more than 96% of contractors polled said they would definitely recommend GAF to female customers as well as their family and friends.

WomenCertified determined that they met the high quality standards and expectations set by women including excellent customer service, high level of product satisfaction, and other aspects that women value and trust in a brand.

“GAF takes great pride in being recognized by WomenCertified and receiving the Women’s Choice Award. We are dedicated to providing a positive customer experience to our female consumers as well as all homeowners who purchase our roofing materials. Our reputation is a key component to our success and we are proud to offer the highest quality products, which allow us to maintain the distinction of being the industry leader.” said Bob Tafaro, President and CEO.

About GAF
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

About WomenCertified®
WomenCertified®, the voice of female consumers, awards businesses and brands based on consumer experience. WomenCertified is on a mission to give women a collective voice so we can help each other identify businesses that deserve our loyalty and referrals. We are a trusted referral source for businesses and brands that women in your community would recommend.

Those businesses and brands that meet a higher standard of customer experience among women are awarded the Women’s Choice Award. The Award is based on surveys of tens of thousands of women, as well as research conducted in partnership with the Wharton School of Business on what drives the consumer experience for women vs. men. This research led to the development of the Female Customer Satisfaction Index. Businesses that perform well are awarded the Women’s Choice Award. For more information, visit

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Alyssa Hall
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