“Ever since Google created its own social media platform, G+, it has been changing all of its services to include a heavier focus on social integration."
Las Vegas, Nevada (PRWEB) July 19, 2012
As Google continues integrating its services with the Google Plus (G+) platform, the way people find things online is rapidly changing, and the conversion of Google Places to Google+ Local is only one example. Internet marketing company Yoobly.com offers the guidance and consulting business owners need to answer the question, “How does this change affect my business, and how I can use it to my advantage?”
Also known as Google Maps, Google Places has been a powerful search and review system for businesses trying to gain local popularity. Google has already transitioned 80 million Google Places pages worldwide to the new Google+ Local platform.
When asked why Google is making these changes, Dustin Briley, CEO and founder of internet marketing company Yoobly.com, said:
“Ever since Google created its own social media platform, G+, it has been changing all of its services to include a heavier focus on social integration. That integration makes Google+ Local much more powerful than Google Places because it finds reviews and ratings from your connections on G+. Users are more likely to trust that information and act on it because it comes from their friends.”
By integrating Google Places with the search engine’s social platform G+, Google believes it can deliver local search results that are more relevant and more trusted.
According to Briley, this integration won’t be the last. He continued, “Google is in the process of changing a lot of their services to improve search and user experience. Sharing content in G+ and other social media has become an important indicator of quality, and Google is taking full advantage of that.”
As with any major update, there are still a few bugs and issues. Many Google Places business users seem to be confused and unsure how to take advantage of the switch. Business owners who recognize how powerful Google Places has been for local search have also felt both concern and excitement about the change to Google+ Local.
Briley noted that the biggest concern most business owners have is that the change to Google+ Local came without warning. The sudden shift has left them wondering how the new local search platform will affect their search results and what they should do next to start using the new platform.
Because the sudden switch to Google+ Local pages has raised several questions for business owners, Briley is proud to announce that Yoobly.com offers guidance and consulting about the new platform to help savvy business owners make the most of it.
As the sudden change to Google+ Local illustrates, businesses cannot afford to ignore social media and social search. About Yoobly.com’s effort to bring business owners up to speed on the new platform, Briley said, "We are very excited to help businesses benefit from the new platform and see better results from their presence on G+. Even though internet marketing changes pretty rapidly these days, there’s no reason for any business to get left behind.”
Yoobly was founded in 2011 to provide small and local business owners with the best online marketing tools and services so they can successfully market their businesses. Yoobly has created their own special place in the internet marketing world with their unique mixture of talent, expertise, and unique insight. Together these qualities are helping small business owners dramatically improve their online presence and stabilize their growth by finding new customers online.
Visit http://www.yoobly.com/google-places-optimization or call 702-625-1920 for more information about their Google+ Local consulting and other internet marketing services.