PeekAnalytics Joins New Salesforce Radian6 Insights Ecosystem

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PeekAnalytics is now available as part of the new Salesforce Radian6 Insights ecosystem to help customers sort through millions of social conversations targeting specific demographic or psychographic groups Enhanced demographics data from PeekAnalytics allows brands to derive a greater understanding of their customers, including their likes and interests.

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PeekAnalytics today announced that it is now available as part of the new Salesforce Radian6 Insights ecosystem. With PeekAnalytics’ suite of demographic and psychographic data available in Salesforce Radian6 Insights, social enterprises can uncover actionable business intelligence around social conversations all within one unified platform.

By working with PeekAnalytics, Radian6 Insights customers will receive powerfully simple social audience metrics and sorting capabilities. Customers will be able to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives.

Salesforce Radian6 Insights technologies reshapes the social media monitoring landscape by combining Salesforce Radian6 with leading partners to bring new understanding to social media. The integrated offering allows customers to have a deeper understanding of the who, what, where, and why behind social media conversations. The addition of PeekAnalytics allows brands to analyze self-reported demographics like age, gender, career, education, and location from the most popular social media sources.

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“Brands often struggle with an overwhelming amount of social data which they need to analyze. Today, it is about how you filter and leverage that data. This partnership gives brands access to Salesforce Radian6’s leading social analytics toolset combined with the most comprehensive social audience measurement data available today,” said Michael Hussey, CEO, PeekAnalytics.

“Social media is the single biggest change in marketing in the last decade. Social enterprises recognize that social media provides real-time opportunities to delight customers and prospects. PeekAnalytics combined with Salesforce Radian6 Insights will offer unprecedented demographic insights, social audience intelligence and targeting,” said Rob Begg, vice president of marketing, Salesforce Radian6.

Product Key Features
The PeekAnalytics API returns publicly available social information for brands’ fans and target customers. This intelligence includes audience type (e.g., distinguishing between consumer and business accounts), age range, gender, location, interests, career, and school related insights, what social sites the user is a member of, as well as PeekAnalytics sociability, network, and reach scores.

Availability
The PeekAnalytics offering in the Salesforce Radian6 Insights ecosystem is available now starting at $60 per month.

About Salesforce Radian6
Salesforce Radian6 was created with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Salesforce Radian6 captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities, and provides actionable insights in real-time. More than 2,500 companies, including leading global brands like AAA, Activision, GE, GEICO, GNC, PepsiCo, Pizza Hut, Southwest Airlines, UPS and more than half of the FORTUNE 100, now use Salesforce Radian6. Find out more at http://www.radian6.com.

About PeekAnalytics
PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences. Find out more at http://www.peekanalytics.com.

About PeekYou LLC
PeekYou places the individual at the center of the Internet. For every public weblink, PeekYou tries to answer the question, "Who made it?" or, where applicable, "Whom is it about?" So far, we've answered those questions for a billion links and counting. Our patented technology analyzes content from over sixty social sites, news sources, homepages and blog platforms and identifies the actual people behind it, combining their scattered digital footprints into a comprehensive record of their online identity.
Google calculates the likelihood of any link being associated to a keyword. PeekYou calculates the likelihood of any link being associated to an individual.

The company was founded in 2006 by Michael Hussey and is headquartered in New York City. Find out more at http://www.peekyou.biz.

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Casey Stickles
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