Los Angeles, CA (PRWEB) July 23, 2012
HOLLR, Inc., the team behind 2011's game changing GO HD, announced today this summer's iOS offering - SOLAR. A hyper-sensorial, interactive display of the day's weather rendered in dazzling, Rothko-esque colorscapes. A graphicist's dream. No meteorological bells and whistles - No static graphs. No line charted projections. Just a keen and visually arresting way to climatically size up the day.
This latest offering from HOLLR, Inc. sprung from a social media burn-out phase that led the team back to its design-for-design’s-sake roots for a bit. "Everything was networking this and integration that, and all of the other terms that are putting people to sleep these days. We needed a palette cleanser before rolling out GO 2.0 this fall. We're designers and aficionados, so we created this app for people who appreciate a simple, beautiful, interactive UI, like we do. Is SOLAR the go-to weather app for the K2 climbing mountain man or die hard kite surfing guy? Maybe not.. Unless they love great design. SOLAR is 30% tool and 70% art." --Justin Dionisio, Creative Director
Functionally, SOLAR is your basic weather app - Choose Fahrenheit or Celsius, enter a city or zip anywhere on the planet, et voila! A drag of the finger - bottom to top - takes you through the next 24 hours' temperature, conditions and sunset time using sensorily representative color and haptic feedback, where suited. Pull down for the 3 day forecast and that's that.
The beauty of SOLAR lies not in its complexity - No vector polygons, no dew point calibration and it won't remind you to wear a jacket. It is, very simply, an exquisitely designed weather forecast app - a modern accessory for the aesthetically-inspired, new-fashioned adventurer.
SOLAR. Weather Has Never Been Cooler.
$.99 for a limited time on the App Store
Requires: iOS 5.0 and up