"As organizations focus on delivering consistent customer experiences across multiple channels, customer data is the lifeblood to starting and executing successful customer experience and loyalty strategies," said Bernard Chung, SAP
Cincinnati, Ohio (PRWEB) July 18, 2012
Today and in the future, loyalty is increasingly intertwined with CRM in ways very different than the original frequent flyer programs launched 30+ years ago.
On Tuesday, July 24th at 1pm EDT, Bernard Chung, Senior Director, Solution Marketing with SAP, and Phil Rubin, CEO & President for rDialogue will be presenting the webinar, "The Loyalty Revolution: Leveraging Data to Drive More Valuable Customer Relationships and Loyalty through Relevance", hosted by the premier customer loyalty think-tank, Loyalty 360 – The Loyalty Marketer’s Association.
“Customer data has always been important in enabling organizations to better sale, market, and service their customers. But, as organizations focus on delivering consistent customer experiences across multiple channels, customer data is the lifeblood to starting and executing successful customer experience and loyalty strategies,” shared Mr. Chung.
"The Loyalty Revolution: Leveraging Data to Drive More Valuable Customer Relationships and Loyalty through Relevance" will outline the future of loyalty and CRM, as well as the essential requirements for using data to take part in this revolution. Topics addressed include: what "Revolutionary Loyalty Marketing" looks like, the critical sources and applications of data, key metrics and the technology required for success in today’s marketplace.
Discussing the value of this upcoming webinar Mark Johnson, President and CEO of Loyalty 360, noted, “In today’s evolving marketplace, it is more important than ever to know your customer and meet their unique expectations of your brand at every touch-point throughout the customer lifecycle. Retaining customers long-term is dependent upon a brands ability to understand their customers and to use a data-centric marketing strategy to drive brand engagement and create loyal brand advocates."
Webinar co-presenter Phil Rubin further commented, "It's been 30 years since modern loyalty programs started in the airline industry and what we are seeing are unprecedented opportunities and interest from clients in innovating around customer marketing. It is flattering that a leading global firm like SAP not only embraces this epic opportunity, but that they can also enable it."
For more information and to register for this event, please visit http://loyalty360.org/conferences/event/the-loyalty-revolution-leveraging-data-to-drive-more-valuable-customer-rela.
As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit http://www.sap.com.
rDialogue, which stands for Relevant Dialogue, is a customer loyalty and relationship marketing firm focused on creating and sustaining more profitable relationships between brands and customers. Our proven approach to creating and sustaining customer loyalty is solution-neutral, recognizing that loyalty is ultimately a function of a company’s distinct customers, brands and business capabilities. Our only goal is getting it right—for your brand, your customers, your business and your stakeholders.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.